The Body Shop launches bio-bridge project in Vietnam
Two red shanked doucs in a ﬁle photo - PHOTO: COURTESY OF THE BODY SHOP
UK-based cosmetics and skincare brand The Body Shop has launched the project ‘Help Reggie find love” to raise funds for the first bio-bridge project at Khe Nuoc Trong in the central coast province of Quang Binh.
Reggie is a Red Shanked Douc found in the Khe Nuoc Trong forest, which is the setting for the Bio-Bridge in Vietnam. The Red Shanked Douc is on the International Union for Conservation of Nature (IUCN) red list of endangered species. The forest is also a home to many rare species like sao la, which resembles a bovid and is one of the most precious and rarest animals in the world, pygmy slow loris and Burmese python. Those animals are threatened to be hunted for meat and medicine making.
Initiated in 2013, bio-bridges are restored wildlife corridors within damaged landscapes that help endangered species reconnect, enabling them and local communities to thrive.
Over the coming months, participating The Body Shop stores will make a contribution of 1p for every purchase (one customer transaction) made at its stores or on its websites. Each contribution can enable them to help restore a square meter of threatened rainforest in Khe Nuoc Trong.
The Body Shop is aiming to restore 14.5 million square meters of rainforest in Khe Nuoc Trong, building bio-bridges that can connect rare species by linking habitats of biodiversity and enabling local communities to live sustainably.
The Body Shop has invested 130,000 pounds (US$170,500) to set up the scheme which includes funding the leasing of the forest for a 30-year period. The funds will support actions and projects on the ground to protect, restore and regenerate the existing habitat.
The campaign “Help Reggie Find Love” will be conducted in 65 countries at 3,000 stores of The Body Shop around the world. Together with the World Land Trust, The Body Shop is aiming to restore 75 million square meters of forest bio-bridges by 2020.
So far, global customers of the brand have contributed for over 3.1 million square meters of the bio-bridge project.