Disadvantaged youth to get vocational training
Representatives from the organizing committee and disadvantaged participants pose for photos at the launch of a Starbucks vocational training program in Hanoi on Monday - PHOTO: COURTESY OF STARBUCKS VIETNAM
Starbucks Vietnam and The Asia Foundation, an international nonprofit development organization, on Monday announced a one-year vocational training program in Hanoi to prepare young people from disadvantaged backgrounds for careers in Vietnam’s fast-growing food and beverage industry.
The Starbucks vocational training program will engage 50 youth aged between 18 and 24, including those who have been affected by family violence, human trafficking and poverty, in a training program to achieve job and life skills to be succeed in the retail sector.
As part of the program, youth will receive both classroom instruction focused on subjects such as customer service, English language learning, financial literacy and work readiness, as well as on-the-job training. Starbucks partners and employees will actively engage in the program by providing seminars and in-store experience. Upon completion of the program, learners will receive six months of follow-up assistance to help them secure full-time employment.
Mark Ring, president of Starbucks Asia Pacific, said in a statement that as Starbucks continues to grow in Vietnam and across Asia, they wish to do their aspiration to build a different kind of company – one committed to performance that is driven through the lens of humanity – and being a positive force in building the future success of young people.
Together with its partners The Asia Foundation and REACH, a local non-governmental organization specializing in providing vocational training, career advice, and job placement to some of Vietnam’s most disadvantaged youth, Starbucks Vietnam aims to provide lifelong experiences and skills for disadvantaged young people in the nation as they represent a huge pool of talents. However, there are also challenges for many young people to gain access to work. “We have created this project to build confidence, self-esteem and training which will help them to succeed in the economy,” said Patricia Marques, general manager of Starbucks Vietnam, in a statement.
According to a report from the General Statistics Office, in 2015 the unemployment rate among youth is more than triple the overall unemployment rate, standing at 6.75%. While well-educated workers are able to access expanding opportunities in the private sector, for less educated workers, and particularly those from rural areas, it is much more challenging due to their lack of education, skills and business connections. This leaves them with fewer options and makes them more vulnerable to exploitation.