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PNJ opens 7 jewelry stores within December

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PNJ opens 7 jewelry stores within December

With fast development and a sustainable business strategy, Phu Nhuan Jewelry Joint Stock Company (PNJ) has opened 7 jewelry stores in 6 provinces within this December to maintain its leading position on the local market.

This marks a breakthrough in PNJ’s network development, demonstrating that PNJ still focuses on its core business. PNJ is grasping opportunities in a bullish jewelry market and meeting strong shopping demamd in the holiday seasons such as Christmas,  New Year, Lunar New Year, and Valentine's Day.

Most newly-opened stores of PNJ are located in central areas with spacious and modern spaces and stock all types of jewelry such as gold, diamonds, gems, silver and gold. As the leading jewelry brand of the country, PNJ has easily lured a large number of customers thanks to high-quality and sophisticated products.

Leaders of PNJ and Thanh Hoa Province cut the ribbon to open Thanh Hoa PNJ Jewelry Center.
PNJ Thanh Hoa Jewelry Center was opened on December 19. The store attracted a lot of customers on the opening day.

Along with the opening of PNJ Thanh Hoa Jewelry Center, six stores in 5 other provinces and cities were also opened including PNJ Co.op Thot Not in Can Tho City (December 9), PNJ Aeon Binh Duong (December 15), PNJ Vincom Long Thanh (December 20), PNJ Di An (December 24), PNJ Vincom Bac Tu Liem (December 24) and PNJ Kien Giang. By the end of December, PNJ will have 218 stores in nearly 50 provinces and cities. With its development, PNJ has affirmed its position as the jewelry company with the largest distribution system nationwide.

PNJ staff at the opening ceremony of PNJ Vincom Long Thanh.

PNJ also pays special attention to human resource training, especially sales staff. It has organized training courses to improve customer service following the motto “I commit to offer the best service” and the mission of “Making customers proud of sophisticated jewelry products of outstanding quality”.

PNJ commits to deliver to customers products with top quality.

The store network expansion also greatly contributed to business results of PNJ in the first 11 months of 2016. The total revenue was VND7,682 billion, up by 9% compared to the same period of 2015. Jewelry retail sales alone rose by 28% year-on-year, helping raise the gross profit to VND1,247 billion, up by 24% compared to 2015. Its after-tax profit was VND561 billion, up by 132% year-on- year and exceeding the 2016 plan by 22%.

Still not satisfied with the current results, PNJ continues to deploy many new programs at Christmas, New Year and Valentine's Day. The company plans to launch a series of new jewelry collections together with attractive promotion programs such as offering thousands of gifts like calendars, PNJ jewelry boxes, 30% discount vouchers, PNJ Silver fashionable pillows from PNJ Silver jewelry and accessories brand.


Address: 170E Phan Dang Luu Street, Ward 3, Phu Nhuan District, Ho Chi Minh City.

Phone: 08 3995 1703

Website: http://pnj.com.vn/en/

Fanpage: facebook.com/PNJ.COM.VN/


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Giấy phép Báo điện tử số: 321/GP-BTTT, cấp ngày 26/10/2007
Deputy Editor-in-Chief: Pham Huu Chuong
Managing Editors: Nguyen Van Thang, Huynh Cam Tung
Head Office: 35 Nam Ky Khoi Nghia St., Dist.1, Ho Chi Minh City, Vietnam. Tel: (84.8) 829 5936; Fax: (84.8) 829 4294.
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