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Ton Dong A expands market, strengthens position in coated steel industry

Wednesday,  Feb 15,2017,09:02 (GMT+7)
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Ton Dong A expands market, strengthens position in coated steel industry

Starting as a small steel sheet factory 18 years ago, Ton Dong A Corporation has become a leading coated steel producer in Vietnam.

Cooperation with JFE Shoji has helped Ton Dong A develop its scale and products.

The Vietnamese economy is growing strongly, with the demand for steel seen as the highest among ASEAN countries in 2015, said data of the Southeast Asia Iron and Steel Institute. Given the tendency, Ton Dong A Corporation has sharply increased production capacity and sped up exports to foreign markets. Nguyen Thanh Trung, chairman and general director of Ton Dong A, said the company has invested over US$200 million in factory construction and technology upgrade to meet increasing demands of customers.

As the second largest steel complex in Japan and ranked eighth in the top 50 of the world biggest steel producers (2015’s statistics released by the World Steel Organization), JFE Shoji with the capacity of 34 million tons a year wished to tap the Vietnamese market due to its large potential. It has become a strategic investor of Ton Dong A through a share acquisition implemented by its affiliate JFE Shoji Trade Vietnam Co. Ltd.

Both sides have developed a solid relationship during cooperation. The Japanese partner has helped Ton Dong A expand domestic market share, boost exports, take part in the global supply chain and make further upstream and downstream investment in the steel plate segment.

With a worldwide distribution system and high-quality material supply, JFE Shoji is believed to help Ton Dong A secure strong growth and make significant improvements in terms of scale and quality in coated steel market at home and abroad, Trung said.

Focusing on its advantage – supplying high-quality coated steel plates at competitive prices and the best services, Ton Dong A has invested in modern and environmentally friendly equipment and production lines imported from Japan, Europe and the U.S.

In 2016, the enterprise obtained around 365,000 tons in sales volume (up 40% compared to 2015), revenue at VND6 trillion and after-tax profit at VND500 billion (up 130% against 2015). It expects to raise sales volume to 550,000 tons in 2017 and one million tons each year in the 2018-2020 periods. Its revenue is forecast to jump from VND8.5 trillion this year to VND14 trillion in 2020. From 2017, the company has supplied material for home appliance manufacturing, aiming at replacing coated steel imports of the sector in 2020.

At its annual general meeting in 2016, Ton Dong A had plans to launch IPO on the Ho Chi Minh Stock Exchange in the third quarter of 2017.

Ton Dong A’s high-quality products are exported to the U.S, Australia and Europe

The enterprise has prepared for the listing. In December 2012, it invested in an Oracle’s enterprise resourcing planning (ERP) project worth more than US$2 million and business intelligence (BI) system to improve production and governance. Ton Dong A is proud to become the first coated steel firm in Vietnam to apply the two systems since 2016. It has also maintained ISO 9001 system on Quality Management and ISO 14001 on Environment Management while going to apply ISO 45001 - Occupational Health and Safety Management Systems and ISO 50001- Energy Management System.

Ton Dong A has also developed a nationwide distribution network and expanded export markets in ASEAN countries, Africa and the Middle East as well as high quality demanding markets like the U.S., Australia and Europe.

With the motto “Quality-Prestige-Sustainable Development,” Ton Dong A is making firm steps to assert its commitments to product and service quality and brand value in the country and worldwide before investors and clients. It also affirms its leading position in the Vietnamese coated steel industry.

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Giấy phép Báo điện tử số: 321/GP-BTTT, cấp ngày 26/10/2007
Deputy Editor-in-Chief: Pham Huu Chuong
Managing Editors: Nguyen Van Thang, Huynh Cam Tung
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