S.Korea covers half ad spend on theme tour programs
Vietnam tourism business executives (R) ask for information about tourist services at the Lotte World Tower in Seoul, South Korea - PHOTO: DAO LOAN
HCMC - South Korea will cover 50% of ad spending on theme tours arranged by Vietnamese travel firms, according to the Korea Tourism Organization in Vietnam (KTO Vietnam).
Le Thi Thu Trang, marketing manager of KTO Vietnam, said at a Korea tourism promotion program in HCMC on April 19, “We will support companies to pay half the costs for advertisements of Korea theme tours.”
Korea is pushing for nine theme tours on art performances, traditional markets, cultural festivals, sports, international events, special experiences, food, film studios and the 2018 Olympic Winter Games.
Vietnam has become a key source market for Korea’s tourism sector. More than 260,000 Vietnamese visited the Northeast Asian country last year.
KTO forecast early this year that around 300,000 Vietnamese tourists would come to Korea this year. However, the organization has revised up the forecast to 340,000 due to an increase of over 30% in Vietnamese tourist arrivals in Korea in the first quarter, Trang told the Daily.