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Thursday,  Jun 29,2017,21:14 (GMT+7)

Mondelez Kinh Do Inaugurates New Cake Workshop In Hung Yen Factory

Reported by Thien Ly
Wednesday,  May 17,2017,19:08 (GMT+7)
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Mondelez Kinh Do Inaugurates New Cake Workshop In Hung Yen Factory

Reported by Thien Ly

Stephane Gripon, Managing Director of Mondelez Kinh Do Vietnam

Nearly two years after its acquisition of the Kinh Do snacks business in Vietnam, Mondelez is investing in increasing its capacity through a new cake workshop in its Hung Yen facility to satisfy the robust market demand. This world-class workshop is aimed to make Vietnam a key manufacturing country in Asia Pacific. According to Stephane Gripon, Managing Director of Mondelez Kinh Do Vietnam, this investment is a key milestone on the success of Kinh Do’s integration to Mondelēz International.

Q.: Why did Mondelez choose to invest in a new production line?

A.: This investment is part of our integration masterplan, and will bring our beloved brands to more consumers across Vietnam and Southeast Asia. As the snacks market grows, we aim to increase our production capacity in line with the highest quality standards to systematically anticipate the demand in the region. Therefore we believe it’s the right time to invest.

What’s the role of this production line in Mondelez’s strategy for growth?

The production facility represents our commitment to Vietnam to become our Southeast Asia manufacturing hub and beyond. Our investment is aimed at enhancing Mondelez’s local competitiveness and export capability, and we are especially proud of serving markets requiring Halal food standards through this facility.

The facility is aligned with Mondelez’s global quality standards and follows strictly our Good Manufacturing Practices (GMP) to produce various brands of sponge cakes. This workshop has also achieved the Halal “A” certification by the Indonesian Council of Ulama (MUI).

Will this production line also serve the domestic market?

We will also be serving Vietnamese consumers with variants from our Solite cake, a leading brand that stands for delicious and nutritious. The biscuit and cake markets is growing double digit. With this investment, we can ensure that our Solite portfolio will be available everyday to more consumers to create more moments of joy.

What would you say about your personal thoughts on leading the integration of MDLZ and Kinh Do?

To me, this investment is a strong evidence of the progress achieved to integrate Kinh Do snacks into Mondelēz International. It marks our high confidence in the growth of snacks in Vietnam and Southeast Asia on the way to becoming the best snacking company in the world. I’m very proud of all our employees and of the efforts delivered in last 21 months to integrate and transform our Vietnam business. We are now ready to accelerate the pace of our growth ambition.

We have defined three building blocks with which to become the best snacking business in Vietnam: Grow our People, Grow our Business and Grow our Impact; the launch of this new workshop is delivering on those three areas including showing our commitment to Hung Yen Province.

How have Kinh Do and its production lines contribute to Mondelēz International since the acquisition?

The integration with Kinh Do has been a game changer for Mondelez in Vietnam, creating a business with an annual revenue of more than US$200 million, and combining shared values and a passion for brands people love. Our integration has truly combined the strengths of both  entities—a deep understanding of the Vietnamese consumer and retailers with our international  experience and world-class know-how.

We have worked hard to renovate our portfolio and innovate in new segments such as premium gifting with brands such as Lu, Cosy, Solite, and AFC. Oreo has also benefited from our strong distribution system in traditional trade channel.

Lu La Collection Française, our new French butter cookies product, has driven the success of the last Lunar New Year season with very strong demand, and the Kinh Do brand has also been very dynamic, across our fresh bread and in mooncake offerings.

What is your next plan for MDLZ’s development?

Our priorities continue to be to accelerate growth, invest in our talented people and make a difference for Vietnam.

We have been very busy in transforming our business, but have continued to gain market share by focusing on our priority brands. In the short-term, we are already in advanced preparation for the next mid-autumn festival with our fantastic collection of mooncakes.

For talented people in the consumer goods sector, we offer a unique opportunity to build their career by combining local agility and global scale, and developing a strong portfolio of local and international brands.  We believe in a culture that also gives our employees the space to innovate and create and not merely apply playbooks and best practices.

We also believe in making a difference to Vietnam through announcing initiatives in corporate and social responsibility.

Visitors to a production line of Mondelez Kinh Do Vietnam.

This investment is a strong evidence of the progress achievedto integrate Kinh Do snacks into Mondelēz International. It marks our high confidence in the growth of snacks in Vietnam and Southeast Asia on the way to becoming the best snacking company in the world.

Stephane Gripon, Managing Director of Mondelez Kinh Do Vietnam

 

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