Monday,  Jul 16, 2018,04:11 (GMT+7) 0 0
Kingsmen Vietnam launches campaign to benefit disadvantaged youth
Hung Le
Thursday,  Oct 5, 2017,18:07 (GMT+7)

Kingsmen Vietnam launches campaign to benefit disadvantaged youth

Hung Le

Movie director Viet Max (L) and Kingsmen Vietnam’s staff choose best products at SOS Children’s Village HCMC - PHOTO: HUNG LE

Kingsmen Vietnam, a communication, design and production company headquartered in Singapore, on Sunday launched a campaign titled “The creative journey with Humpty Dumpty, presented by Kingsmen”, with an aim to raise VND500 million from now to December to benefit the disadvantaged youth from social centers and orphanages in HCMC and nearby localities.

The campaign is part of the celebratory activities to mark Kingsmen Vietnam’s 25th anniversary this year.

During the course of three months, a series of public activities will be organized to raise fund, including a design contest, a charity walk, a pop-up store roadshow and a charity auction. The campaign’s mission is to increase access to creative self-exploration and self expression by providing a creative platform for the disadvantaged youth, and at the same time, raise further awareness of the support society can give these youths.

The fund raised from this corporate social responsibility (CSR) campaign will be used to create and facilitate extra-curriculum activities for these disadvantaged youth such as painting classes, design courses, and sports events.

The inaugural activity of the campaign is the Humpty Dumpty Design Contest which has been running at five social centers and orphanages in HCMC and nearby areas, including Thu Duc Youth Village, Linh Xuan HIV/AIDS Care and Support Center, SOS Children’s Village HCMC, Vocational Education Center for Youth in HCMC, and Centre for Social Protection of Children – ‘N’ Centre, Ba Ria – Vung Tau, from September 17 to October 1, 2017.

The design contest, with the mentorship of four well-known artists comprising movie director Viet Max, fashion designer Thuy Nguyen, animation artist Phan Vu Linh and Kingsmen Vietnam’s design manager Nique Choo, will select five winners which are the localized Humpty Dumpty statues, Kingsmen’s mascot, painted by the disadvantaged youth. These winning designs will then be mass-produced and sold to the public at the pop-up stores set up by Kingsmen Vietnam at high-traffic shopping malls in HCMC, during November and December 2017.

Other activities include a charity walk which targets to bring together over 500 people for a fun outdoor fund-raising day in late October 2017, and a charity auction of the design contest’s five original winning Humpty Dumpty designs and five Humpty Dumpty designs by the mentor artists at Kingsmen Vietnam’s 25th anniversary gala dinner in December 2017.

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