Sunday,  Jun 24, 2018,17:47 (GMT+7) 0 0
U.S. magazine advises travelers to visit Hanoi in March
Nguyen Quy
Tuesday,  Mar 13, 2018,16:10 (GMT+7)

U.S. magazine advises travelers to visit Hanoi in March

Nguyen Quy

Tourists sit by Hoan Kiem (Sword) Lake to breathe in fresh air in the early morning - PHOTO: HIEU TRUONG

The capital city of Hanoi has lately made the list of the world’s 13 top destinations of choice for international travelers to visit during March, voted by travel readers by the U.S.-based Business Insider magazine.

The paper says March is the most ideal time to pay a trip to Southeast Asian countries and Vietnam is no exception. Given pleasant weather with average temperatures ranging from 18 to 23 degrees Celsius and colorful blooming flower season, Hanoi is touted as a good venue for visitors to spend time roaming around the Old Quarter, experiencing open-air eateries, and hearing whizzing motorbikes.

The 1,000-year-old city has garnered widespread attention from foreign tourists thanks to a US$2-million publicity deal between the city government and the Cable News Network (CNN), which broadcasts five short clips to promote the tourism image of the capital to foreign viewers. 

The first two ads featuring natural landscapes and historical and cultural traits of Hanoi went viral in 2017 and fetched positive results, evidenced by the number of foreign tourist arrivals in the capital last year beating five million, a 23% year-on-year surge against 2016.

This year, three 30-second commercials namely Hanoi-Vietnam’s Heart, Hanoi-Cradle of Heritage and Hanoi-History, Culture and People are to be aired on CNN from March 5 to December 23.

A survey conducted by the U.K. research firm BDRC Continental shows that 92% of interviewed viewers said the ads on CNN have sparked interest in traveling to Hanoi City as the capital city has a lot to discover in terms of food, shopping, culture and historical relics.

More than 125,000 international travelers flocked to the capital during the week-long Tet holiday in mid-February, leaping 30% against the same period of a year earlier, according to the Hanoi Department of Tourism.

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