Tuesday,  Jun 19, 2018,10:08 (GMT+7) 0 0
UPS Foundation launches campaign against using phones while driving
By Van Ly
Monday,  Jun 11, 2018,19:10 (GMT+7)

UPS Foundation launches campaign against using phones while driving

By Van Ly

HCMC – UPS Foundation today, June 11, in collaboration with the National Traffic Safety Committee and the Ministry of Education and Training rolled out a media campaign on the consequences of phone use while driving, aiming to deter youth in HCMC, aged 15-29, from performing this dangerous action.

To draw the target audience’s attention, a smiley-face icon was chosen to depict a fictitious character in two video clips that will be screened on the national TV channel, at 10 universities, at Cho Ray Hospital in HCMC and on various websites. The icon, which is the opposite of danger, is used as a character capable of threatening and taking the lives of people who lose focus while driving due to calling, texting and surfing the internet and underscores the negative effects of using phones.

The two clips will also be shown in 63 provinces and cities as part of a project on road safety, sponsored by the foundation.

“The media campaign plays an important role in raising the youth’s awareness of the consequences of using phones while driving,” said Jerald Barnes, corporate relations director of the UPS Foundation.

Deputy Office Manager of the National Traffic Safety Committee Uong Viet Dung stressed that the campaign is useful and necessary, given that phones are commonly used while driving.

According to a preliminary survey, 79% of 927 students at universities in HCMC and Hanoi City confirmed that they have used phones at least once while driving on the road in the past six months. The figure sparked concerns over road safety in Vietnam.

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