Then and now – the world in 1912 and 2012
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| The ancient Mayan prediction: on December 21, 2012, the sun will be aligned with the Milky Way for the first time in 26,000 years. |
It’s been a roller coaster of a century. Between 1912 and 2012, man saw unprecedented technological advancements, two world wars, the sinking of the Titanic, and a world economy that experienced incredible heights and equally crippling crises at a breathtaking pace.
In energy consumption, for instance, man has been consuming billions of tons of coal throughout the years, putting a great strain on natural resources.
This year, a phenomenon eagerly awaited is the ancient Mayan prediction. On December 21, 2012, the sun will be aligned with the Milky Way for the first time in 26,000 years. Speculation on the significance of this date has ranged from the apocalyptic to a more pacifist interpretation of the institution of a new world order.
Housework revolution: 100 Years of the Vacuum Cleaner
It’s hard to imagine a world without the vacuum cleaner but the years before 1912 must be totally hard for homemakers everywhere. Before vacuum cleaners, carpet or rug cleaning was a nightmare. The mesdames of the house relegate the cleaning to maids and sweepers who beat the dirt out of the rugs using crude tools like carpet rod, rattan rugbeater, stiff-bristled broom and in some cases, lemon.
Celebrating 100 years since its invention, the household vacuum cleaner has since then saved millions of hours in cleaning. Through Electrolux founder Axel Wenner-Gren, the first vacuum cleaner was brought to life. The company has not stopped raising the bar since.
The first household vacuum, the Lux 1, was sold in 1912. The 14kg model was a standing unit that required salesmen to use handcarts to transport it, while payment for the vacuum called for an installment plan. It was still seen as a boon to housewives everywhere, cutting down on the sweeping and dusting needed at home. This spirit of innovation based on consumer insight continues with the products that followed further.
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| The first household vacuum, the Lux 1, was sold in 1912 |
Electrolux then followed up with smaller models to make cleaning much, much easier. In 1921, the company released the MODEL V. Designed to lie on the floor, it has become the standard of today’s vacuum cleaners. In 1964, the Luxomatic Z90 included real innovations like the cord winder, self-sealing paper dust bags and dust indicator.
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| Electrolux brings lots of different vacuums to consumers to help them solve housework well |
Today, a plethora of lightweight, portable vacuums line the shelves to fit any lifestyle. Perhaps the one who best combines power and style would be Dynamica.
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| The shape and design of Dynamica can suck up and contain even the tiniest of dust that you can hardly see |
The shape and design of Dynamica can suck up and contain even the tiniest of dust that you can hardly see
Given the structure of most Vietnamese homes which are mostly made of hard floors, Dynamica works perfect as it cleans thoroughly without having to change accessories or nozzles.
Vietnamese homes have tiny corners. The shape and design of Dynamica can suck up and contain even the tiniest of dust that you can hardly see. Its swivel nozzle easily maneuvers so its easier to clean those hard-to-reach corners and in between furniture. No need for some heavy lifting, just switch on the light and you can see where you need to clean.
Compared to a woman’s dust sweeper which is very laborious to use, Dynamica has a motorized hard brush for a more effective cleaning. And thanks to the parking stand, Dynamica can be placed right where you need it most of the time.
Dynamica’s ergonomic design is also perfect for the evolving taste of the modern Vietnamese woman. Packing a power of 800W yet super lightweight at only 2,6kg, it can be used even by older people who stay at home. This ultra slender, stylish and high performing stick vacuum, along with Electrolux’s amazing range of vacuums, will make cleaning your home both rewarding and enjoyable every time.
Please, visit www.electrolux.vn or www.facebook.com/thelittlewhitebook for more information about Electrolux’s products.
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.