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TH true Milk launches new products
Minh Tam
Monday,  Dec 3, 2012,22:00 (GMT+7)

TH true Milk launches new products

Minh Tam

By Minh Tam - The Saigon Times Daily

Representatives at the ceremony to introduce three new products of TH true Milk last Friday - Photo: Courtesy of TH True Milk

HCMC – TH true Milk Joint Stock Company under TH Group last Friday introduced three new products that the company is producing by adding more nutrition into pasteurized fresh milk.

The products are pasteurized fresh milk supplemented with collagen, phytosterol and calcium. These products are produced by modern technology and ensure food safety and hygiene like other products the firm had launched onto the market before.

Thai Huong, chairwoman of TH Group, asserted that her group’s products are fresh and clean.

TH true Milk in 2011 seized up to 33% of the local market share in terms of the liquid milk segment, Huong said. Besides, the number of dairy cows at the company’s farms amounts to over 25,000 with an estimated daily output of nearly 300 tons of fresh milk.

At the launch ceremony, Huong repeated the proposals that her firm had sent to competent authorities with an aim to make the local milk market healthy.

The first is to ask milk processors to clarify the origin of input materials on products’ packages. The second is the necessity to review and classify products in the market to eliminate substandard ones and the last thing is to strictly tackle quality violations.

Such measures will help make information on milk products transparent for consumers, she added.

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