Vaseline Men names representative face in Vietnam
By Quoc Hung in HCMC
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| Actor/ model Luong The Thanh |
Unilever Vietnam on Thursday announced actor/model Luong The Thanh as the representative for Vaseline Men in Vietnam’s market, and the brand made its first launch of skincare products for men in Vietnam.
Luong The Thanh, known for many leading roles in TV series, will take part in advertising and promotions.
Vaseline Men products target urban men aged 25 to 35. According to a market survey by TNS Public & Social Research Vietnam, only 8.3% of men in Vietnam use skincare products. This is in contrast to many parts of the world, where men pay daily attention to skincare and use particular products.
The Vaseline Men range for Vietnam consists of four products, whitening and anti-staining cleanser, oil-controlling cleanser, shower cream and body lotion.