A Fashion Mall For All
By Ngoc Lac
NOWZONE, a recently-built retail center in downtown Saigon, aims to create a trend in the city by making itself a destination for a wide range of fashionmongers
Fashion has fast become part of the shopping habits of Vietnamese youth. Many of them consider fashion instrumental in telling the world who they are. As some retail centers that include fashion in their business have become successful, more players have entered the game. However, the secret of success is in how each center manages to meet the real needs of fashion customers.
One of the new centers commissioned over the past year is NOWZONE Fashion Mall in District 1, which is operated by Fei-Yueh Vietnam Co. Ltd. NOWZONE celebrated its first anniversary last week, and as part of a continuous effort, it has totally remodeled itself to align with market trends. Park Sam Kwon, NOWZONE managing director, said, “The renovation to celebrate our first anniversary is not only to mark one year of operations, it is also one of our efforts every year to offer a better choice for shopaholics and those who want to enjoy their time at a place where everything is available, especially fashion. The key message of this renovation is to make NOWZONE a complete fashion mall where every type of shopper can get whatever they want at their convenience and within budget.”
Shopping for all
“We want to make NOWZONE a paradise for fashion lovers. Although we were established a bit later than other centers, we believe our offers are among the best fashion lovers can find. Our cutting edge is the diversity of product ranges, categories and brands, and the convenience we provide,” Park explained.
“This is my first time to NOWZONE after the renovation, and also the first time I have ever been here since I just moved to Saigon,” said Pham Thi Ngoc Diem, a 26-year-old marketing professional. “I was passing by NOWZONE and the look aroused my curiosity. I didn’t think about what I wanted to buy since I was just thinking of checking it out. However, when I first entered NOWZONE, the thought of what to do here just suddenly flashed through my mind when I looked at the way it was organized.”
Park immediately explained why Diem felt that way. “NOWZONE Fashion Mall is organized into four floors. The first floor is called “Brand House,” where connoisseurs of luxury brands can fulfill their wishes. Here, we offer all kinds of brands and categories at good prices.” The brands include Converse, Adidas, Levi’s, Guess, Revlon and various brands of cosmetics, men’s wear, jewelry and young casual attire.
The second floor, which is for ladies, is called “Lady’s Choice.” This whole floor is for ladies of different ages, including businesswomen and housewives. The floor is organized into different sections for convenience so shoppers can enjoy their shopping. The special thing about this floor is that ladies can buy for themselves, and also for their kids. Apparel is available with many different brands and prices.
Fashion connoisseurs have another choice on the third floor: “Fashion Street.” This fashion area offers tempting choices: hot prices in every shop on the trendiest garments and all kinds of wear.
Park looked very proud when he talked about the fourth floor. “This floor is for families, so it is called ‘Family Story.’ It has an international restaurant and a food court with a separate area for kids to play in. After touring the first three floors, with both hands full of bags, one needs a place to rest and have a meal. The food court serves shoppers all kinds of interesting foods. They can find the restaurants from the whole town here,” Park said.
There is one thing which makes NOWZONE special: On-the-Spot Discounts. In other shopping malls, shoppers earn discounts by accumulating points to the level where they can enjoy freeoffers. This is often inconvenient and it takes a long time to get discounts. At NOWZONE, members can enjoy immediate discounts by receiving a deduction of 1% at next transactions.
According to Park, fashion is the key attraction of NOWZONE. “NOWZONE is one of first fashion malls in HCM City. After our comprehensive renovation, we hope NOWZONE will become one of the favorite destinations for fashionmongers in Saigon in particular, and Vietnam in general,” he said.