Herlitz opens new store in Hanoi
By Minh Nhat in Hanoi
Herlitz, the German stationery producer, inaugurated its second showroom in Hanoi on Saturday. This is its fourth showroom nationwide. The stationer has one other store in Hanoi and two stores in HCMC. To celebrate the opening An Sinh Co. Ltd., Herlitz’s exclusive distributor in Vietnam, offers promotions to customers who buy Herlitz products from now until August 31.
Targeting Vietnam’s middle class, Herlitz manufactures over 15,000 items of high quality office and school supplies, such as school bags, crayons and gifts. Herlitz products are available at bookstore chains of Fahasa, Kim Dong, Nhan Van, Phuong Nam and Nguyen Van Cu; as well as at supermarket chains, such as the Lotte Mart and Metro Cash and Carry.
Founded in Berlin in 1904 as one of the leading producers of paper, office supplies and stationery in Europe, Herlitz Group now has five factories and nine subsidiaries in Western and Eastern Europe. Herlitz’s worldwide sales yield a yearly turnover of 302 million euros
The new showroom is on the third floor of Grand Plaza, 117, Tran Duy Hung Street, Thanh Xuan District.