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G7 takes lead in instant coffee market
By Pham Thai - The Saigon Times Daily
Friday,  Jul 6, 2012,13:38 (GMT+7)

G7 takes lead in instant coffee market

By Pham Thai - The Saigon Times Daily

HCMC – Trung Nguyen Coffee Corporation’s G7 instant coffee has become the dominant brand in the local instant coffee market, according to a survey by the market research service provider AC Nielsen.

Last year, G7 brand of Trung Nguyen Coffee Corporation held a dominating market share of 38%, followed by Nescafé, Vinacafé and Passiona. The brand captured a market share of 40% in the first quarter of this year, the coffee maker reported at a press briefing on Wednesday.

AC Nielsen conducted the survey on 1,413 retail outlets in six big cities, including grocery stores, supermarkets and convenience stores.

Trung Nguyen Corp’s coffee processing plants are running at full capacity in a bid to satisfy the domestic demand and export, said Dang Le Nguyen Vu, chairman of the company.

“We plan to upgrade the capacity of a processing plant that has been bought from Vinamilk by an additional 30% and consider upgrading some others in an effort to lift up output,” Vu said.

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