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Vietnamese Canadian footwear brand hits local market
Kieu Giang
Tuesday,  Jul 28, 2015,23:05 (GMT+7)

Vietnamese Canadian footwear brand hits local market

Kieu Giang

By Kieu Giang - The Saigon Times Daily

Veritas owner Thanh Le (L) conducts a 3D foot scanning for Vietnamese Canadian actor Kim Ly at the shoe store in HCMC’s District 1

Veritas shoe brand created by Vietnamese Canadian businessman Thanh Le and Thai Nguyen, a professional Vietnamese Canadian shoe cobbler in Calgary, marked its grand opening on Sunday at 56 Le Thanh Ton Street in HCMC’s District 1.

With the brand of custom footwear created in 2013, the pair hope to change the local inherent recognition towards shoe, the most common fashion accessory in daily life. Customers can find high-end shoes made from the pioneering 3D foot scanning technology, full-grain leather in France or Italy, and good rubber in Southeast Asia.

Especially, customers’ feet scanning is required at Veritas. A virtual and accurate model of the foot is created by a specific 3D scanner used in orthopedics, and then used to build custom shoes for each customer. Le said that although the process costs much time and effort, it ensures to make shoes that fit like a glove.

Apart from ready-to-wear lines, Veritas offers form-fitting shoes according to customer’s own designs and wishes. The finished product will be delivered within four weeks. Veritas also keeps each customer’s foot data in case of repairs or new orders. The second Veritas store is expected to be debuted in Hanoi soon.

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