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Mercedes-Benz Vietnam breaks sales record in premium segment
Dinh Duy
Friday,  Jan 8, 2016,11:10 (GMT+7)

Mercedes-Benz Vietnam breaks sales record in premium segment

Dinh Duy

By Dinh Duy - The Saigon Times Daily

MBV has brought the most diversified premium lineup to Vietnamese customers - PHOTO: MBV

HCMC – Mercedes-Benz Vietnam (MBV) achieved the best year ever since its establishment in 1995 with 3,600 cars sold last year, breaking the all-time record in the premium auto market.

With a sales growth of 50%, Vietnam is one of the three fastest growing markets of Mercedes-Benz in Asia.

To celebrate its 20th  anniversary, MBV launched 20 new products in 2015, offering the most diversified premium lineup to Vietnamese customers. These products played an important role in helping the company achieve the new sales records in January, May, June, July and September.

The C-Class is the best-seller of MBV as well as the entire premium market. With more than 1,500 cars sold and a growth rate of 256%, the new C-Class is not only the market leader with more than 70% market share but also the one to attract many customers upgrading from mass vehicles.

With valuable enhancements from mid-2015, the E-Class remains the most favorite mid-size sedan in the country with more than 60% market share and sales of 710 vehicles. The E-Class has always been the key product of MBV: the first car assembled in Vietnam and the only to have a 20th  anniversary special edition.

Last year the S-Class continued to retain its “the best car in the world” reputation with more than 450 cars handed over to buyers, accounting for over 80% of its flagship segment.

Compacts of the Star won the hearts of customers with 450 orders in 2015. The GLA was one of the most successful completely built-up (CBU) ever with 290 units.

MBV was also successful in the SUV (sport utility vehicle) segment. Just two months after its launch at the Vietnam Motor Show 2015, more than 100 orders for the GLE variants were placed.

The large-size GL received up-to-three-digit orders as well. In 2016, the brand is poised to further expand its market presence with a full SUV lineup.

Mercedes-AMG remains the sporty icon of speed enthusiasts in Vietnam. Stunning cars like Mercedes-AMG like the GT S/GT S Edition 1 and C 63 S Edition 1 have found their passionate owners ever since their launch.

In 2015, MBV attempted to enhance the customer satisfaction with numerous investments and achievements in many fields.

In terms of product, besides the diversified lineup, MBV applied state-of-the-art technologies to serve customers at higher lever, in which the COLLISION PREVENTION ASSIST PLUS and the 9G-TRONIC were key highlights. The brand invested nearly US$2 million to upgrade seven outlets and four more to come in 2016.

For customer care, the “My choice. My service” program offered enhanced service experiences with lounges, express service stations, mobility solutions and economic offers during special hours. In addition, customers could purchase the extended warranty packages, 12 or 24 months extension with the Bumper-to-Bumper manufacturer component coverage, applied for both new and used cars.

Mercedes-Benz is the partner of top five-star hotels and resorts in Vietnam, with 80% market share of this potential business.

Besides the ideal shuttle vehicle – the E-Class, many hotels and resorts have invested in the S-Class and the V-Class for their fleet. Especially, Park Hyatt Saigon is the first hotel in Vietnam to own the luxury Mercedes-Maybach S 600 as their VIP chauffeur limousine.

In 2015, Vietnam won the Nation Cup of Mercedes Trophy 2015 as the North Asia team together with Hong Kong and Taiwan.

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