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Thousands of products from VND9,000 at Shopee’s 9.9 Campaign
By Thanh Van
Saturday,  Sep 9, 2017,10:45 (GMT+7)

Thousands of products from VND9,000 at Shopee’s 9.9 Campaign

By Thanh Van

With an aim to become the one-stop platform for Vietnamese online shoppers and sellers, Shopee will launch mind-blowing hourly flash sales known as 99 Online Shopping Day on September 9. Pine Kyaw, Managing Director of Shopee Vietnam, told the Daily how the e-commerce platform has expanded among Vietnamese online shoppers.

Shopee will launch one of the region’s largest online campaigns in September. How does this campaign help attract more shoppers to your platform?

On September 9, Shopee will launch 9.9 Online Shopping Day across seven countries in the region, including Vietnam. The campaign is more than just a mega sale event because it is expected to attract a large number of consumers to the platform, especially those have not used Shopee services. As a result, Shopee will encourage online shopping among consumers.

The campaign offers a plethora of promotions and flash deals for fashion, beauty, fitness, gadgets, technology, home and baby products starting from VND9,000 each. Besides, all buyers will get free shipping.

For last year’s campaign, Shopee reported a 5-fold improvement in terms of turnover and shipping service. It was a huge success for Shopee, so we aim to achieve the same or even better results this year. In Vietnam, Shopee has teamed up with over 350,000 sellers, official partners, leading brands and key influencers to make 9.9 Online Shopping Day the biggest online shopping event of the year.

Many consumers don’t trust online shopping. How does Shopee convince buyers to click “buy”?

First, Shopee app allows buyers to chat with sellers. Before making a decision, they can talk to sellers to learn more about products. This feature not only makes buyers feel safe but also minimizes return, dispute or other problems.

Aside from lowering prices, we have also made the purchasing process smooth. Shopee buyers can complete a purchase with just a few taps on their smart phones. Meanwhile, we have also launched Shopee Guarantee to ensure safety for buyers. We also allow cash-on-delivery shipping service.

Shopee works closely with delivery partners to secure the best shipping service. Thanks to nationwide coverage, 3PL logistics services providers can deliver products to customers across the country, which is convenient for those living in remote areas. Above all, Shopee promises free shipping for every order from VND180,000 (US$7.9), which is very appealing to buyers.

What is the major online shopping trend in Vietnam? What tactics does Shopee use to attract customers?
There has been increasing receptivity to online shopping among youngsters due to the wide use of smartphones. Young people now spend time on popular digital channels like Facebook, Instagram, Youtube and online movie-sharing websites. Shopee has developed its strategy around this behavior. We focus on increasing market share among buyers using the channels, especially teenagers and young adults. We find that digital advertising remains the most effective way to drive our business forward.

With regards to retaining clients, we have Shopee Coins, which are given after every successful transaction. The coins are bonus points to encourage buyers to purchase the next time. In fact, our repeated purchase rate is quite high, so we are exploring new features to reward loyal customers.

Last but not least, the secret to Shopee’s fast growth in e-commerce is its large assortment of items from a variety of sellers. When buyers come to our platform, they can find almost all popular products. In the future, we continue to expand the categories by collaborating with entrepreneurs and major corporations in the country.

How does Shopee use social networking sites like Facebook to interact with buyers?

Facebook is the biggest social media network in Vietnam, with 51 million active monthly users and 30 million active daily mobile users. People spend five times as much attention on videos than on static images on Facebook and Instagram. To capitalize on the trend, multiple Shopee sellers will live stream their products during 9.9 Online Shopping Day, which will help buyers to learn about Shopee and give it a twirl.

As e-commerce live streaming is growing popular, it is a huge opportunity for our sellers to grow their businesses. Shopee has developed a series of educational modules on live streaming, available via its Shopee University program in both Hanoi and Ho Chi Minh City. These educational sessions are designed to help sellers gain insight into live streaming and how to use it effectively.

In addition, Shopee has garnered over four million fans on its Facebook fan page, which is a great effort as the company has only been operating in the country for less than two years. Shopee has built a team to read comments and respond to feedbacks on social media channels. This keeps Shopee in touch with what consumers are thinking and what problems they have to constantly improve its online shopping experience.

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