Monday,  Feb 18, 2019,06:53 (GMT+7) 0 0
Amway initiates Nutrilite Power of 5 campaign in Lao Cai
Nguyen Quy
Monday,  Nov 13, 2017,23:34 (GMT+7)

Amway initiates Nutrilite Power of 5 campaign in Lao Cai

Nguyen Quy

Leo Boon Wang, general director of Amway Vietnam, speaks at the launching ceremony of the Nutrilite Power of 5 campaign 2017 in Lao Cai Province - PHOTO: AMWAY VIETNAM

Amway Vietnam, a global leader in health and beauty products, late last week teamed up with the National Nutrition Institute under the Ministry of Health to launch the Nutrilite Power of 5 project for the third year in the northern mountainous province of Lao Cai.

Over the past two years, more than 2,000 malnourished children and those at higher risk of malnutrition in two mountainous communes in the northern province of Bac Giang have benefited from the campaign.

In its third year, the project is expected to improve nutrition care for 2,098 kids suffering from malnutrition in Lao Cai Province by providing them with micronutrient supplements called “Nutrilite Little Bits” in their daily meals.
Leo Boon Wang, general director of Amway Vietnam, said in a statement that the company is striving to expand the campaign to remote and poverty-stricken areas in an effort to assist disadvantaged children in gaining access to essential nutrients.  

Dr. Nguyen Thi Lam, a representative of the National Institute of Nutrition, noted that the number of children benefiting from the campaign has grown strongly over the years, adding that the institute will boost cooperation with Amway to promote the development of the physical stature of Vietnamese children. 

Debuted in 2014, the Nutrilite Power of 5 campaign is Amway’s social activity aimed to raise public awareness of malnutrition among children by providing daily micronutrient supplements for kids.

The company has set a target of working with humanitarian organizations in 20 countries around the globe by the end of 2019 to prevent malnutrition for 500,000 children aged from seven months old to 15 years old. 

Notably, the malnutrition mapping project, conducted by Amway in conjunction with the Global Alliance for Improved Nutrition (GAIN), has been recently featured in the teaching program by the Harvard Kennedy School under the Harvard University. This proves a great effort of Amway in dealing with the global issue of nutritional deficiency.

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