Wednesday,  Jan 23, 2019,14:48 (GMT+7) 0 0
Special campaign launched to protect street children
The Saigon Times Daily
Tuesday,  Jul 10, 2018,13:51 (GMT+7)

Special campaign launched to protect street children

The Saigon Times Daily

Dancer Quang Dang, ambassador of Touch Your Dream campaign, speaks at the campaign launching ceremony - PHOTO: COURTESY OF KIEHL’S

HCMC - The Blue Dragon Children’s Foundation in coordination with Kiehl’s launched Chap Canh Uoc Mo (Touch Your Dream) street children protection campaign at the HCMC Children’s House on July 6.

The campaign consists of a wide range of activities, including providing education and healthcare for street kids, supporting human trafficking survivors, and rescuing child sex slaves.

The two partners will also work together to raise funds for Blue Dragon’s important work with homeless children.

According to data of the HCMC Department of Labor, Invalids and Social Affairs, as of March 2018, there were some 22,000 street children in Vietnam and most of them were victims of sexual harassment and child labor abuse.

Young talented dancer Quang Dang, first runner-up of the first season of So You Think You Can Dance Vietnam, has been chosen as ambassador of the campaign.

Kiehl’s will donate VND50,000 (US$2.2) for each Ultra Facial Oil Free product sold in July and August. There will be a limited number of products that contain the campaign’s logo.

In addition, from July 1 to August 30, 2018, Blue Dragon will donate US$1 for each profile picture on Facebook with the frame “Chap canh uoc mo” and hashtags #kiehlsxbluedragom #kiehlsxquangdang and #chapcanhuocmo.

Founded in 2003, Blue Dragon Children’s Foundation has become a powerful force for change on the streets of Vietnam, both in the bustling cities and in rural areas where poverty is widespread.

Blue Dragon offers children and families in crisis the chance to turn their lives around, providing practical solutions to the daily problems that are keeping poverty alive.

Kiehl’s is among 34 international brands of L’Oreal Group. Focusing on four key causes: children’s wellness, environment, women, and HIV/AIDS awareness, Kiehl’s mission is to help customers look good while doing good.

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