Monday,  Dec 17, 2018,12:42 (GMT+7) 0 0
Food Empire celebrates five-year journey of Café PHO
By Truc Nhu
Wednesday,  Oct 10, 2018,16:39 (GMT+7)

Food Empire celebrates five-year journey of Café PHO

By Truc Nhu

Sudeep Nair, Group Chief Executive Officer of Food Empire Holdings Group, speaks at the ceremony celebrating the five-year journey of Café PHO brand - PHOTO: COURTESY OF FOOD EMPIRE VIETNAM

HCMC - Food Empire Vietnam, a member of Food Empire Holdings Group (Singapore), on October 9 celebrated the five-year journey of Café PHO brand and launched the “Café PHO-Stir up the love for Vietnam” campaign to spread out the pride and love for the country as well as the national cultural values.

Café PHO was launched in the local market in 2013, which has been a result of Food Empire Vietnam’s comprehensive research of the culture, habit of drinking coffee and local taste in Vietnam, as well as the desire to connect with Vietnamese consumers.

With the strong and harmonious coffee taste and a relatable and close name, Café PHO has quickly gained love from consumers. After five years in the market, the continuous growth of Café PHO has exceeded the company’s expectation. Until now, the brand has been serving more than 1 billion cups of Café PHO to Vietnamese consumers all over the country.

Food Empire Vietnam also took the occasion to launch the campaign “Café PHO-Stir up the love for Vietnam” with three main themes: Stir up the love for Vietnamese beaches, Stir up the love for Vietnamese Tet, and Stir up the love for the Gong culture.

The company officially introduced Miss Universe Vietnam H’Hen Niê as the Goodwill Ambassador for the campaign. Born and grown up in the Central Highlands, home of the Gong culture and the vast coffee plantations and embodied within herself the passion to make more contributions to the community, H’Hen Niê is believed to be the most suitable choice to stir up the love for Vietnam with Café PHO.

“I feel very proud of being selected and excited to become the Goodwill Ambassador for the campaign. I hope through the meaningful activities of this campaign, we can really enhance the love and pride for the beauty and cultural values of Vietnam, from a very simple and familiar thing as a morning cup of coffee,” H’Hen Niê said.

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