Monday,  Dec 17, 2018,12:03 (GMT+7) 0 0
Brand needed for Vietnamese rice
The Saigon Times Daily
Thursday,  Oct 11, 2018,15:06 (GMT+7)

Brand needed for Vietnamese rice

The Saigon Times Daily

Farmers harvest rice in the Mekong Delta - PHOTO: TRUNG CHANH

HCMC – Although Vietnam has exported rice to some 150 countries and territories worldwide, customers have yet to recognize the country’s rice products, so it is necessary to build up the brand by enhancing marketing programs that introduce Vietnamese rice and its quality to global consumers, VietnamPlus news site reported, citing Deputy Minister of Industry and Trade Do Thang Hai.

Speaking at a seminar on Vietnamese rice, held by the Ministry of Industry and Trade in Hanoi City on October 10 in the presence of over 200 international delegates from the Philippines, Indonesia, Malaysia, China and Thailand, Hai noted that Vietnam remained the world’s third-largest rice exporter in 2017, after India and Thailand.

Moreover, Decree 107/2018/ND-CP replacing Decree 109/2010/ND-CP on building a favorable environment for rice manufacturing and trade will come into force from October 1, further facilitating the rice trade.

The deputy minister, however, pointed out some bottlenecks faced by Vietnamese rice exporters, including market access capabilities and global value chain participation.

Addressing the seminar, Martin Albani, consultant of International Finance Corporation, suggested that Vietnamese firms should focus on building the national rice brand to set up a sustainable export strategy.

Albani also underscored the importance of quality over quantity, noting that the geographical indication needs development for Vietnamese rice to increase its value on the global market.

Latest data show that Vietnam’s rice exports account for 15% of the world’s total rice trade each year. The country’s outbound rice sales totaled 4.53 million tons worth US$2.29 billion over the January-August period this year, surging by 10.9% in volume and 27% in value year-on-year.

A representative from the Export-Import Department under the Ministry of Industry and Trade said that under the project themed, “Remodeling Vietnam’s rice sector until 2020, with a vision toward 2030,” the area under rice cultivation will be maintained at some 3.8 million hectares until 2020 to ensure food security and maximize the efficiency of rice-growing land.

The project also targets the Mekong Delta region as the key rice-growing region for export, while the Red River Delta and other localities are expected to mainly supply the domestic market.

At the seminar, many individuals, organizations and international and domestic enterprises exchanged their experiences in manufacturing and processing rice to create connections and expand cooperation in the rice trade.

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