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Large-scale mobile marketing event comes to HCMC
The Saigon Times Daily
Thursday,  Oct 11, 2018,17:01 (GMT+7)

Large-scale mobile marketing event comes to HCMC

The Saigon Times Daily

An unknown phone user is seen browsing social network apps in the file photo. The Mobile Marketing Association on October 26 will host an annual event called “MMA Forum Vietnam 2018” in HCMC - PHOTO: THANH HOA

HCMC – The Mobile Marketing Association (MMA) on October 26 will host an annual event called “MMA Forum Vietnam 2018” at the InterContinental Hotel in HCMC, serving as a bridge connecting businesses, brands and agencies to discuss how mobile power is affecting and defining the future of business.

The conference, themed, “Shape the future,” will enable attendants and speakers to discuss the opportunities and challenges of enterprises in coping with the explosive growth of mobile marketing, covering essential topics: integrating traditional media channels into a data strategy and sharing secrets to operate successfully on the mobile platform. The speakers are leaders and experts in marketing communications from leading corporations, including Unilever, P&G from Asia, Unicharm, Suntory PepsiCo and Nestle.

At the forum, the MMA will update attendees on the latest research data related to the habits and behaviors of mobile gamers, the opportunities and challenges facing companies when deploying the mobile platform for marketing activities and consumer trends in the coming period.

The one-day event is expected to attract nearly 500 representatives from enterprises, brands, agencies, publishers, and technology companies at home and abroad. The event provides a good opportunity for the participants to network and seek potential partners for the development of their businesses.

During its seven years of operations in Vietnam, the MMA has hosted multiple specialized events targeting various business entities, aiming to share with them information and practical experiences as well as facilitate the connection between businesses, brands, media companies and publishers, including "Unleash Growth through Mobile Performance Marketing," "Agency Day Vietnam" and "Agency Social Workshop."

This year, the MMA will continue to release in-depth industry reports on the urban and rural market segments and an overview report of ecosystems as well as mobile marketing expenses. It will also take the initiative to put into action the ideas presented by MMA Global for the local market, especially through its marketers.

Registrations for the MMA Forum Vietnam 2018 can be completed on the website: https://www.mmaglobal.com/forumvietnam2018/register.

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