Thursday,  Nov 15, 2018,13:40 (GMT+7) 0 0
Healthy food products eligible to enter Japanese market
By Tam An
Wednesday,  Oct 31, 2018,13:45 (GMT+7)

Healthy food products eligible to enter Japanese market

By Tam An

Tetsuichiro Tomihari, exhibition section manager of the National Supermarket Association of Japan, speaks to the local media on the sidelines of a press conference held on October 10 in HCMC – PHOTO: TAM AN

HCMC – Health food products have the opportunity to enter the selective market of Japan as they are in demand in this country, according to Tetsuichiro Tomihari, exhibition section manager of the National Supermarket Association of Japan (NSAJ).

Japanese people pay great attention to health when it comes to foods. Thus, if any food products meet this criterion, they are welcomed into the Japanese market, Tomihari told the local media at a press conference held on October 30 in HCMC to introduce Supermarket Trade Show 2019.

Vietnamese enterprises can consider exporting Vietnamese specialties such as pho, or Vietnamese dried noodles, and dried rice vermicelli to Japan as these foods are made of rice flour, rather than wheat flour like the noodles currently available in Japan. Moreover, dried noodles are convenient for shipping, so transport costs are lower than those of fresh noodle, remarked the NSAJ representative.

The representative added that the number of Vietnamese food products is still modest in the Japanese market as few Vietnamese food traders are aggressive in participating in trade shows or shipping products to Japan.

Discussing consumer trends in the East Asian island country with the media, Tomihari noted that young consumers, aged between 20 and 30 years, have a habit of shopping at food stores selling foreign foods. Vietnamese food exporters can target this niche market to ship local healthy foods to Japan. Popular specialties such as pho may have a higher chance of being selected by importers, he pointed out.

Apart from that, local food exporters should obtain deep insights into the target market as well as seek a third party company to conduct trading activities to facilitate exports to Japan.

For the Japanese side, its enterprises seek to export fruit, particularly apples, and confectionery to the Vietnamese market, according to the NSAJ representative.

Regarding the upcoming expo being hosted by NSAJ, the Supermarket Trade Show 2019 is scheduled to kick off in February 2019 in Japan’s Chiba Province.

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