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Agriculture equipment on big show in Italy
By Dinh Dung
Thursday,  Nov 8, 2018,09:40 (GMT+7)

Agriculture equipment on big show in Italy

By Dinh Dung

A visitor takes a look at a tractor on display at the EIMA International 2018, which was opened on November 7 in the Italian city of Bologna – PHOTO: DINH DUNG

BOLOGNA - The international exhibition of machinery for agriculture and gardening, or EIMA International 2018, was kicked off in the northern Italian city of Bologna on November 7, highlighting green energy and 4.0 agriculture equipment.

The organizer, FederUnacoma - the Italian Agricultural Machinery Manufacturers Federation – said the 43rd edition opened with record numbers. There are 1,950 manufacturers joining the show, of which about 600 are foreign companies from 49 countries.

The five-day event, taking place from November 7 to 11, is expected to see delegations from 70 countries, as well as visitors from 150 countries interested in discovering the advanced technological solutions for each type of process and each model of agriculture.

Alessandro Malavolti, president of FederUnacoma, said at a press briefing about the exhibition that agricultural mechanization is a sector strongly internationalized with the principal players are at work on all continents, with many medium and small enterprises dedicated to exports where machinery demand is creating trade routes in emerging countries and those with developing economies.

On the area of 375,000 m², the EIMA International 2018 is set up for a wide range of products divided into 14 sectors. Visitors can find green and energy equipment which is new this year, walking to the EIMA Idrotech section which is dedicated to systems for irrigation and water management, or visiting the EIMA Digital area where is reserved to manufacturers of digital and 4.0 agriculture equipment.

A representative of the Italian Trade Commission in HCMC told the Saigon Times at the exhibition that there are six Vietnamese companies joining the EIMA this year, in which there are two new players. They are not exhibitors, but joining the event to look for partners to import agriculture machine and spare parts to distribute in the Vietnam market.

“We have distributed agriculture machines and spare parts in Vietnam for many years, but this is the first time we participate in the EIMA. We hope that during the five-day exhibition, we will find new partners for business in the years to come,” Le Hong Giang, president of Galan Company, said while sitting in an area designed for business-to-business meetings.

Giang said his company has seen a good business selling baler - a kind of machine for rolling straw in the field - to farmers in the Mekong Delta, and now he is looking for other kinds of products through the event.

Meanwhile the Mekong Machinery Company sees the exhibition as a chance to meet old partners. “We have joined the EIMA for several years, and we come here to consolidate the relationship with our partners, rather than looking for new products,” Than Minh Son, sales and marketing director of Mekong Machinery Company said, adding that the company has sold many tractors in Vietnam.                   

Massimo Goldoni, chief executive officer of FederUnacoma Surl, the company organizing the event, said EIMA is a platform creating conditions for the dialogue between supply and demand of machinery to be effective and productive. It ranks second in the world among indoor trade exhibitions, after the Milan Furniture Exhibition.

At the press briefing, the president of FederUnacoma underscored the important of the Asian market where he believes there are a lot of rooms for business development in agriculture machines. 

“Vietnam is a very fast growing market,” Malavolti told the Saigon Times when asked about potential business in the market. He said although the size of the Vietnam market is small, he expects to see more business-to-business meetings for machines, beside fruit and vegetable sectors in the coming times.

“There we can introduce Italian machines and start to develop co-operations together,” Malavolti said.

Talking about the prospect of agriculture in general, Malavolti said agriculture must not only take on a role which is strictly production, but also has profiles of the environment and safeguard of the land and biodiversity. This challenge involves not only European agriculture but also the entire world.

According to him, the drive of protection is not limited to the agriculture economy overall because the mission of agriculture is to guarantee food security thanks to cooperation among countries and the opening of markets to ensure sustainability for productivity.

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