Monday,  Oct 26, 2020,05:34 (GMT+7) 0 0
Mondelez Kinh Do Vietnam continues to delight consumers with recent innovations
Tuesday,  Jun 23, 2020,07:35 (GMT+7)

Mondelez Kinh Do Vietnam continues to delight consumers with recent innovations

As Mondelez Kinh Do Vietnam is celebrating its 5th anniversary this July, the company continues to strengthen its position in the bakery and confectionary market by delivering new disruptive innovations to empower Vietnamese consumers to "snack right."

 

Mondelez Kinh Do Vietnam’s new creation Embossed Emojis and Letters Oreo cookies are embossed with letters and emoji icons, allowing eaters to say their own words in a meaningful and playful way.

Mondelez Kinh Do Vietnam is introducing its break-through production technique with its latest creation in July, the limited edition Embossed Emojis and Letters Oreo. The cookies are embossed with letters and emoji icons, allowing eaters to say their own words in a meaningful and playful way.

The company also launched Solite Enrobed Chocolate this month, which combines its well-known local brand Solite with Cadbury Dairy Milk chocolate brand from the UK. This combination is a tremendous step to premium-ize and modernize its traditional Solite brand.

In April, Mondelez Kinh Do Vietnam successfully introduced the new product Kinh Do Pizza Cheese Sausage Bread in response to the high demand for healthy and convenient food amidst the Covid-19 outbreak. Before that, as the World's No.1 Biscuit OREO celebrates its 108th Birthday, Mondelez Kinh Do Vietnam took forward Oreo's special ritual of 'Twist, Lick, Dunk' by premium-izing its biscuit category further with the launch of Cadbury Coated Oreo.

From the early time of the Covid-19 outbreak, Mondelez Kinh Do Vietnam has proactively managed to keep the plants and the daily operation teams running normally to ensure the continuous and smooth distribution of goods to consumers. The company has also supported its partners and distributors to improve the new technology of sales management software, helping them increase the capacity to serve consumers better.

Despite all difficulties, Mondelez Kinh Do Vietnam reportedly had a strong first quarter with excellent operations execution under challenging circumstances. Thanks to the team's dedication and commitment, especially those on the front line, including sales, operations, and logistic teams, all have been working tirelessly to provide food to consumers across the country.

Source:
* The World's No.1 Biscuit: Source Euromonitor International Limited; Packaged Food 2020 Edition: sweet biscuits category definition, % brand share, retail value sales, RSP, 2019 data

 

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