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Gmobile replaces Beeline, targets Mekong
Van Oanh
Wednesday,  Sep 19, 2012,20:30 (GMT+7)

Gmobile replaces Beeline, targets Mekong

Van Oanh

By Van Oanh - The Saigon Times Daily

HANOI – GTel Mobile JSC has announced its new mobile phone service Gmobile, which replaces the Beeline brand and eyes the Mekong Delta as its key market.

The firm purchased shares of Russian firm Vimpelcom, which withdrew from the local market six months ago.

Speaking at a ceremony to announce the new brand in Hanoi early this week, Nguyen Van Du, general director of the company, said Gmobile is deploying an investment strategy which focuses on the Mekong Delta instead of nationwide services which were a trait of Beeline in the past.

Gmobile targets to become the second mobile service band which local subscribers use in the near future, Du said, adding the brand now has about 3.2 million subscribers.

It targets to attract an additional 5 million users before the end of the year, whilst pursuing its goal to become the fourth largest mobile services provider in the nation.

It now has a coverage network accounting for 60% of the nation’s population and up to 80% in the southern region.

Gmobile currently has around 4,100 transceiver stations nationwide and it plans to develop 1,000 more stations next year.

Du said that despite the number of mobile phone users making up 130% of the population, there is still much room for his firm to develop the brand. That is because many residents have yet to own mobile phones in reality, he explained.

To celebrate the new brand’s debut, Gmobile has offered new billionaire charge packages allowing customers to make international calls at fees as low as those for domestic calls. The special offer is thanks to the fact that the firm has cooperation relationships with scores of international partners and it doesn’t intend to make profits from the preferential service.

GTel Mobile JSC was established in July 2008 based on a cooperation agreement between Global Telecommunications Corporation and Vimpelcom. Since April, it has changed the structure of equity capital and is now a 100% State-owned enterprise.

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