Thursday,  May 13, 2021,21:55 (GMT+7) 0 0
Consumers show increasing concern over health issues
By Thai Hang - The Saigon Times Daily
Tuesday,  Apr 17, 2012,20:55 (GMT+7)

Consumers show increasing concern over health issues

By Thai Hang - The Saigon Times Daily

HCMC – Health is the top concern of Vietnamese consumers despite current inflation, as more people now attend more to food safety and related issues, say results of a survey conducted by market researcher Kantar Worldpanel Vietnam.

Specifically, there are up to 88% of housewives living in urban areas caring more for health of their own and families than before while 81% said that they were willing to spend more on nutritional and healthy products.

Besides, nutritional food products and drinks like functional milk, fresh milk, soybean milk and energy drinks are products having strong growths in the group of fast moving consumer goods (FMCG).

Consumers’ care for health is reflected in the choice of not only food products and drinks but also basic products of their daily use. They are willing to pay more for products of brands giving quality pledges, according to the survey.

In addition, the survey also reveals income differences between social classes in spending on FMCG products. Low-income earners have tended to cut their spending or bought cheap products while medium- and high-income ones have not been affected much and less cared about prices despite inflation.

According to the survey, producers of consumer goods should be flexible to meet the demand of consumers and soon have strategies when the market recovers.

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