Mondelez Kinh Do has kicked off its Tet 2023 campaign with an exceptional product collection in a vast selection of flavours, package designs and price ranges to meet the increasing demand for snacking and gifting, together with exciting activities to brighten up this Tet.
According to the General Statistics Office of Vietnam, Vietnam’s economy has shown a positive recovery in the first nine months of 2022, of which the strong growth of consumer demand is remarkable. Survey data conducted in May 2022 by Google Vietnam shows that 7 out of 10 people would shop more for Tet this year.
With a deep insight into consumer demands for the new year, Mondelez Kinh Do has launched 38 collections of Tet products from both international brands and well-known local brands that have been part of Vietnamese’s festivities for years, like Cosy, AFC, Oreo, Solite, LU, Cadbury….
Data from research indicates that consumers now look forward to a happier year after all the difficulties and challenges. They also show the willingness to care more for their families and people of beloved relationship through a survey result, of which 90% of the respondents said they want to purchase gifts for others this Tet. To satisfy this need, Mondelez Kinh Do introduces the special Tet hamper named “Kinh Do Loc” conveying the message “Welcome luck on New Year’s Day for a full year of luck”. Apart from spreading optimism about a new year with prosperity, the Kinh Do Loc hamper is also a symbol of hope for a happy new year with good health, tender love, and fulfilled friendship. This incredible Tet set, coming with five options of prices, diversified products, luxurious designs and meaningful messages, promises to bring consumers a thoughtful selection of Tet gifts for their relatives, friends, and partners in the season.
To ensure product availability, Mondelez Kinh Do strengthens the robust distribution through traditional channels as well as e-commerce channels like Shopee, Lazada, Tiki, Bach Hoa Xanh Online and Big C online. Nearly 200,000 stores with overwhelming festive merchandizing are ready to serve consumers with a wide selection of Mondelez Kinh Do products in the Tet season of 2023.
