The lifestyle hotel brand TUI BLUE has inaugurated its initial hotel in the coastal city of Nha Trang, marking its second establishment in the Vietnamese market.
The five-star hotel, formerly known as the Ariyana Nha Trang Hotel, boasts 316 rooms that provide a comfortable retreat with scenic views of the surroundings, emphasizing authentic experiences within the holiday region.
The hotel showcases local cuisine with international influences, offering high-quality food along with a diverse array of daytime and evening activities.
TUI BLUE Nha Trang represents the lifestyle brand’s second presence in Vietnam, complementing another resort situated along the country’s central coast, close to the popular tourist destination of Hoi An.
This expansion in Asia signifies a significant milestone for TUI Hotels & Resorts, aiming to attract an increasing number of guests from Asia to its renowned hotel brands in the future.
“TUI BLUE stands for individual holiday experiences with a local touch, a trend that is well-received worldwide. We look forward to a prosperous future for tourism in Vietnam and are pleased to contribute to it with our hotels,” states Artur Gerber, managing director of TUI BLUE.
