Strategically located in District 1 with direct metro access, Grade A offices, and high-end retail spaces, Marina Central Tower draws high-caliber office and retail tenants.
The 55-story Marina Central Tower is a core element of the Grand Marina, Saigon complex. Designed to meet the needs of multinational corporations and major brands, Marina Central Tower capitalizes on the revitalization of the retail market and the increasing demand for sustainable office spaces, offering significant advantages to prospective tenants.
Positive Market Signals
In the first 9 months of 2024, Vietnam’s tourism sector saw a resurgence, with over 12.7 million international visitors, marking a 43% year-over-year increase. This growth has boosted demand for luxury retail spaces, especially in high-demand locations. The expanding middle class has further driven the shift to modern shopping centers that offer engaging retail and entertainment experiences.
According to Savills, Ho Chi Minh City has approximately 1.49 million square meters of retail space, with an occupancy rate of 92%. However, high-end retail spaces, particularly in prime areas like District 1, remain in short supply, heightening competition among retailers. To manage costs and take advantage of quality infrastructure, many brands are relocating from street-front shops to shopping centers, which offer consistent foot traffic and integrated retail and entertainment environments.
On the office front, demand for green-certified buildings, including LEED and BCA Greenmark, has become essential as companies prioritize sustainability and ESG commitments. Selecting Grade A green-certified offices has become a key strategy for businesses seeking efficient workspaces that align with a positive brand image.
“Land scarcity in central areas makes high-end projects with green certifications and public Transit Oriented Development (TOD) increasingly attractive to tenants,” notes Nhung Vu, Director of Office Services at Avison Young Vietnam.
Prime Location and Unmatched Connectivity Advantage of Marina Central Tower
Marina Central Tower capitalizes on market demand with its exceptional offerings. With 46 floors of Grade A office space, 5 levels of luxury retail, and 4 rooftop floors, the tower is poised to become Ho Chi Minh City’s new commercial icon. Its prime location at the intersection of Ton Duc Thang and Nguyen Huu Canh streets, adjacent to Ba Son Bridge, places it at the heart of District 1, where premium office and retail spaces are highly sought after.
A defining feature that sets Marina Central Tower apart is its direct connection to Ba Son Metro Station at its B2 basement —an unparalleled advantage no other commercial building in the city center offers. Additionally, the building boasts two on-site entrances to the Bến Thành – Suối Tiên metro line, scheduled to begin commercial operations by late 2024.
Mr Michael Lee, Managing Director of Druce Vietnam, stated: “Marina Central Tower benefits from an unparalleled CBD location and strategic integration with public transportation under the TOD model. This crucial advantage positions the tower as a premier choice, drawing significant tenant interest. Iconic commercial landmarks with similar attributes, such as IFC (Hongkong) and One Raffles Place (Singapore), have proven the immense value of seamless connectivity to major transit networks, enhancing accessibility and ensuring a steady stream of visitors, which underpins sustainable growth.”
Situated within a new waterfront square and just 250 meters from the Saigon River, Marina Central Tower offers an exclusive luxury shopping and fine dining experience.
This prime setting provides an ideal platform for luxury brands to establish their prestige and deliver unique, elevated experiences to their customers.
Grade A Office and Premium Retail Spaces
Marina Central Tower is a cornerstone of the Grand Marina, Saigon complex – the world’s largest branded real estate complex under the Marriott & JW Marriott brand. This strategic location grants brands direct access to an elite resident community within the branded apartments, offering a high-income clientele seeking premium experiences and services.
The tower’s 5 retail floors are designed with 5 distinct concepts, creating an attractive setting for luxury brands, upscale dining venues, and F&B establishments. These spaces cater to the modern consumer’s preference for immersive, experiential shopping.
With 87,000 square meters of Grade A office space, state-of-the-art infrastructure, and smart amenities, Marina Central Tower is ideal for technology corporations, international finance firms, and creative agencies. Key features include “networking floors” from levels 36 to 44, designed with outdoor balconies and green spaces, providing collaborative workspaces where colleagues can connect, relax, and recharge.
Masterise Homes, the developer, is committed to sustainability, targeting LEED Gold certification for Marina Central Tower. The tower is equipped with water-saving systems, HVAC wastewater recycling for irrigation, and efficient waste management solutions. These features not only lower operating costs but also enhance a green, sustainable brand image for tenants. “Many companies are willing to invest more in green office spaces that enhance operational efficiency and meet corporate social responsibilities,” says a Masterise Homes representative.
According to Savills, Marina Central Tower’s combination of a prime location, transit connectivity, modern amenities, and sustainability commitments provides long-term competitive advantages for brands and businesses. The tower is set to play a pivotal role in shaping the future of high-end retail and office spaces in the city.
Marina Central Tower is slated for its grand opening in 2025. The tower has already completed its exterior glass facade, and leasing for office and retail spaces began in July 2024.
