HCMC – Vietnamese businesses are increasingly eyeing Australia as a promising market, with the recent “Xuan Que Huong” (Vietnamese Spring Fest) in Perth offering an opportunity to engage with local consumers and businesses.
The festival was co-organized by the Vietnamese Consulate General in Western Australia and the University of Western Australia. It celebrated Vietnamese culture while fostering economic and cultural ties between the two countries.
With its multicultural population and business-friendly environment, Australia—particularly Western Australia—has become an attractive destination for Vietnamese investors.
The festival served as a platform for Vietnamese companies to introduce their products and services to Aussie consumers, international students, and the Vietnamese community in Australia.
The event also featured cultural performances, food stalls, and business exhibitions, drawing hundreds of attendees.
Vietnamese businesses showcased a variety of items, from traditional handicrafts to modern consumer goods, while also networking with potential partners and distributors to expand their market presence.