HCMC – The Ministry of Industry and Trade has announced plans to draft a new E-Commerce Law in 2025, aiming to harmonize regulations and address gaps in the governance of online commerce.
At its 2024 year-end meeting, the ministry acknowledged persistent challenges in tackling counterfeit goods, intellectual property violations, and illegal sales on e-commerce platforms, reported the Vietnam News Agency.
Although current laws contain provisions to monitor and penalize violations, they are proving increasingly ineffective against sophisticated forms of online misconduct.
One area of concern is livestream sales, a rapidly growing segment of e-commerce. Existing laws categorize livestreams as general advertising activities, leaving them largely unregulated. There are no specific rules for participants, content requirements, or account verification, raising accountability and consumer protection issues.
In addition to drafting the new law, the ministry plans to propose a national e-commerce development strategy for 2026-2030. The strategy aims to address regulatory gaps, enhance oversight, and focus on cross-border digital platforms to support Vietnam’s expanding digital economy.
