Ho Chi Minh City, January 31, 2026 – Bringing to life the message “Weave a New Tết” from its Tết 2026 campaign, Coca‑Cola Vietnam has launched Coca‑Cola Tết Fest 2026, a large‑scale experiential series and a key highlight of the brand’s annual Tết celebrations. Designed as a welcoming space where tradition meets modern interactive experiences, the festival brings people together to connect, engage, and share meaningful moments ahead of the Lunar New Year.
In Ho Chi Minh City, Coca‑Cola Tết Fest 2026 took place from January 30 to February 1, 2026, at Lê Lợi – Nguyễn Huệ Square. The festival created a vibrant space where the spirit of traditional Tết was refreshed through modern expressions. Highlights included Tết preparation activities through creative LED interactions, along with a giant embroidered wall formed from thousands of handcrafted pieces created by visitors, bringing the message of “Weaving a New Tết” to life through a shared sense of community.
Alongside these experiences, a fusion culinary space featured a food street with more than 100 signature dishes from Coca‑Cola Foodmarks, reimagining traditional cuisine with a contemporary touch. The celebration culminated in a music night on January 31, featuring Gen Z artists and a spectacular fireworks display, energizing the festive atmosphere and creating an exciting New Year’s moment for the city.
Ahead of the Ho Chi Minh City event, the festive spirit was also shared with young people in Hanoi through a series of campus activities held at Phenikaa University, Dai Nam University, and Hanoi University of Civil Engineering from January 20 to January 26, 2026. Blending interactive daytime experiences with lively evening music programs, the campus tour offered students a positive and engaging way to celebrate with friends before the Lunar New Year holiday.
Reflecting its ongoing commitment to supporting local communities, Coca‑Cola Vietnam and The Coca‑Cola Foundation implemented a support package totaling more than VND 12 billion, in collaboration with the Vietnam Red Cross and CARE International in Vietnam. These efforts focused on assisting people affected by natural disasters and supporting families in need during Tết. A key initiative, the “Zero‑Dong Tết Market,” now in its fourth consecutive year, provided over 6,000 essential gift packages to households in Ho Chi Minh City, Tay Ninh, Da Nang, Thai Nguyen, and Bac Ninh, helping more families enjoy a warmer and more meaningful Tết.
“For more than three decades, Coca‑Cola has been honored to be part of Tết celebrations with Vietnamese families. We deeply value the moments of togetherness this season brings, while continuing to support the communities we serve. Tết is a time to cherish tradition and, at the same time, create new experiences that bring generations closer. Through Coca‑Cola Tết Fest 2026, we hope to offer a shared space where people can come together to ‘weave’ a joyful, meaningful, and refreshing Tết,” said Mr. Ruben Luengas, General Manager of Coca‑Cola Vietnam and Cambodia.
