HCMC – Amazon Global Selling and the Vietnam E-commerce Association (VECOM) co-held the “Cross-border E-commerce Forum 2024” on June 27, aiming to enhance Vietnam’s online export capabilities.
The forum addressed policy frameworks, support initiatives, and technological solutions to help Vietnamese businesses expand globally through e-commerce.
Gijae Seong, head of Amazon Global Selling Vietnam, emphasized the potential of Vietnam’s cross-border e-commerce and Amazon’s commitment to supporting the country’s export growth.
A key discussion point was the need for a supportive policy environment for cross-border e-commerce development.
Bui Trung Kien, vice chairman of VECOM, highlighted the Government’s focus on cross-border e-commerce as a pillar for promoting Vietnam’s export potential.
He stressed the importance of creating an environment conducive to building business relationships and modernizing commercial activities to drive market expansion for businesses of all sizes.
The forum marked the launch of the Vietnam Export Support Alliance (VESA) by VECOM, which aims to assist small and medium-sized businesses in their digital transformation and online export journey.
According to a report by AccessPartnership, Vietnam’s B2C e-commerce export value is projected to reach VND296.3 trillion by 2027. Amazon data revealed a 300% increase in the number of products exported and sold on Amazon by Vietnamese businesses over the past five years.
