Breaking into North American market

The highly competitive North American market offers immense opportunities for Vietnamese goods, but breaking in requires a robust brand and a carefully crafted market penetration strategy.

The North American market, particularly the U.S., has long beckoned Vietnamese businesses with its promise of immense opportunity. Boasting a vast consumer base and a high standard of living, this market presents huge potential for growth.

However, navigating the complexities of this market requires a strategic approach. To succeed, Vietnamese businesses must cultivate a strong brand identity and implement a well-defined market entry strategy.

Given the growing importance of the market in the eyes of Vietnamese firms, the Saigon Times Group, in partnership with the HCMC Department of Industry and Trade, will organize a seminar titled “Vietnamese enterprises entering the North American market: navigating unforeseen challenges.”

Participants will gain a comprehensive understanding of the North American market, including its vast potential and the unique challenges it presents. The event will delve into key success factors, such as developing a strong brand presence, establishing effective e-commerce channels, and adapting products to meet the specific preferences of American consumers.

The program, bringing together a panel of experts in intellectual property (IP) law, IP commercialization, copyright, e-commerce, taxation, and banking, is tailored for businesses previously recognized with HCMC Brand Awards and those prioritizing brand building and protection.

In support of HCMC Brand Awards winning businesses, this event will be held at 8:00 a.m. on December 19, 2024, at the Saigon Times Group headquarters at 35 Nam Ky Khoi Nghia Street, District 1, HCMC.