Building a strong national brand has long been a priority task of governments worldwide, with strategies and policies aimed at promoting their country’s brand image and message on the global stage. A successful national brand not only enhances a country’s reputation internationally but also facilitates the exportation of domestic products to foreign markets. While studying abroad, I had the opportunity to share a taste of Vietnam by gifting packets of Trung Nguyen coffee to a mentor of mine. However, to my surprise, my well-educated teacher was unaware that Vietnam was a major player in the global coffee market as it was the world’s second-largest coffee exporter. It was disheartening to realize that the Vietnamese brand, particularly of coffee, did not enjoy the recognition I had anticipated. Brand of an entire nation A nation’s brand is akin to a mosaic, where each reputable brand serves as a vital piece in its construction. Consider the profound trust instilled by labels like “German quality” or “Swiss made” among consumers worldwide. This demonstrates the immense value of a strong national brand. In Vietnam, there was a time when consumers sought after products with the label “Made in Japan” which is synonymous with quality, particularly […]
Building a strong national brand has long been a priority task of governments worldwide, with strategies and policies aimed at promoting their country’s brand image and message on the global stage. A successful national brand not only enhances a country’s reputation internationally but also facilitates the exportation of domestic products to foreign markets. While studying abroad, I had the opportunity to share a taste of Vietnam by gifting packets of Trung Nguyen coffee to a mentor of mine. However, to my surprise, my well-educated teacher was unaware that Vietnam was a major player in the global coffee market as it was the world’s second-largest coffee exporter. It was disheartening to realize that the Vietnamese brand, particularly of coffee, did not enjoy the recognition I had anticipated. Brand of an entire nation A nation’s brand is akin to a mosaic, where each reputable brand serves as a vital piece in its construction. Consider the profound trust instilled by labels like “German quality” or “Swiss made” among consumers worldwide. This demonstrates the immense value of a strong national brand. In Vietnam, there was a time when consumers sought after products with the label “Made in Japan” which is synonymous with quality, particularly […]
Building a strong national brand has long been a priority task of governments worldwide, with strategies and policies aimed at promoting their country’s brand image and message on the global stage. A successful national brand not only enhances a country’s reputation internationally but also facilitates the exportation of domestic products to foreign markets. While studying abroad, I had the opportunity to share a taste of Vietnam by gifting packets of Trung Nguyen coffee to a mentor of mine. However, to my surprise, my well-educated teacher was unaware that Vietnam was a major player in the global coffee market as it was the world’s second-largest coffee exporter. It was disheartening to realize that the Vietnamese brand, particularly of coffee, did not enjoy the recognition I had anticipated. Brand of an entire nation A nation’s brand is akin to a mosaic, where each reputable brand serves as a vital piece in its construction. Consider the profound trust instilled by labels like “German quality” or “Swiss made” among consumers worldwide. This demonstrates the immense value of a strong national brand. In Vietnam, there was a time when consumers sought after products with the label “Made in Japan” which is synonymous with quality, particularly […]
The German Business Association (GBA) has shown increased enthusiasm for Vietnam's growing market in the first quarter of 2024.
The GBA is one of the...
The Ministry of Transport has proposed a plan for dealing with difficulties faced by eight BOT infrastructure projects by using VND10.65 trillion from the...
Despite the recent stock market rally, stocks in certain industries have been experiencing modest growth or have even declined against the start of the...
The General Statistics Office’s report on the country’s socio-economic performance in the first quarter of 2024 features several encouraging insights. Macroeconomic indicators suggest that...
Individuals or entities who win auctions for land use rights and mineral exploitation rights but fail to submit deposits will face bans from participating...
The burgeoning consumer debt market in Vietnam is sparking increased competition among finance companies, with Thai firms entering the fray as fresh contenders in...
The Government has sufficient resources to stabilize the volatile gold market. Measured import of gold can help ease the imbalance between supply and demand...