Recently, a request to update data usage terms by a highly popular integrated digital service platform in Vietnam has attracted widespread public attention. The update, which effectively leaves users with only two options — “accept to continue using the service” or “decline and leave” — has not only caused frustration and irritation, but has also revived a larger and more consequential question: in the digital age, where should the boundary for personal data be drawn, and who truly has the authority to define that boundary? In fact, similar debates are unfolding in many countries, as digital platforms increasingly function as critical infrastructure in economic and social life. What is noteworthy is that users’ reactions do not stem simply from fear of data exposure itself. Over many years, internet users have gradually grown accustomed to — and seemingly accepted — the idea that digital platforms collect their data to personalize services, optimize user experience, or serve advertising purposes. The unease this time arises mainly from the perception that control no longer lies in users’ hands. In the case of a platform with strong social infrastructure, such as the recent situation in Vietnam, imposing a “take it or leave it” condition clearly […]