Embracing the festive spirit of the New Year, Coca-Cola Vietnam has officially launched its Tet 2026 campaign “Weave a New Tet”. This year, Coca‑Cola offers an inspiring perspective: Tet is more than traditional rituals – it is a moment for everyone to come together and weave a vibrant, creative holiday atmosphere.
Drawing inspiration from Vietnam’s rich ethnic weaving traditions, Coca-Cola celebrates everyone’s unique personality and joy as precious “threads” – coming together to create a colorful, complete Tet tapestry.
At the heart of this campaign is a spirit of exciting co‑creation, where generational boundaries dissolve. Coca‑Cola believes the magic of Tet lies in harmony: the timeless beauty of grandparents’ and parents’ traditions blending seamlessly with the youthful energy and creativity of younger generations. This spirit is vividly captured in the upcoming Tet short film, brought to life with innovative AI technology – a unique catalyst to retell the traditional family reunion story, weaving memories of togetherness and laughter.
“The Tet campaign demonstrates how creativity and modern technology can sit side‑by‑side to honor authentic cultural values,” said a representative of Coca‑Cola Vietnam. “As a bridge between tradition and innovation, we aim to inspire people to reimagine familiar customs with creativity – building a refreshing, more connected Tet.”
To bring generations closer together, Coca‑Cola will launch a series of engaging digital activities centered around refreshed Tet items. Exclusive gifts from Coca-Cola – including stylized firecracker strings, heartfelt lucky money envelopes, and bespoke Tet tablecloths blending culinary traditions – will let consumers freely weave their own Tet celebrations with fresh experiences.
Adding to the excitement, Coca‑Cola introduces a special promotion “Unpack Tet – Hunt for Top Prizes”, offering 10 chances to win an iPhone 17 every day alongside thousands of other valuable prizes. Running from December 1, 2025 to February 22, 2026, the promotion promises delightful surprises for consumers throughout the festive season.
In parallel, Coca‑Cola Vietnam continues to affirm its commitment to sustainability and community support. This year, through The Coca‑Cola Foundation, US$300,000 will be granted via the Vietnam Red Cross and CARE Vietnam, along with US$45,000 from Coca‑Cola Vietnam in in‑kind donations, to help storm‑affected communities quickly rebuild their lives. The humanitarian program “Zero‑VND Tet Market”, now in its fourth year, will also provide practical assistance to thousands of disadvantaged households, ensuring every family can enjoy a warm and plentiful Tet.
Closing a year of challenges, Coca‑Cola’s Tet 2026 campaign is both a joyful greeting for a prosperous year ahead and an inspiring call to strengthen family bonds. By blending traditional culture with modern creativity, Coca‑Cola hopes to join millions of Vietnamese families in weaving a Tet filled with laughter, understanding, and magical moments.
