Cocoland Thu Xa Ancient Town has signed a strategic partnership with Alcove Hospitality to manage and upgrade its resort operations, marking a major milestone in Quang Ngai’s tourism development.
The agreement aims to raise the standards of hotel and resort management in central Vietnam. Under the partnership, Alcove Hospitality will oversee service quality enhancements, implement international management systems, and support sustainable tourism initiatives.
Cocoland Thu Xa Ancient Town is the first high-standard resort in Quang Ngai, known for its eco-friendly practices and integration of local cultural heritage. It has previously received The Guide Awards for its commitment to environmental sustainability.
Tran Khac Nguyen, a representative of Cocoland Thu Xa Ancient Town, described the partnership as a “pivotal moment” that will enable the resort to deliver unique and world-class experiences to guests.
Nguyen Hai Minh, president and founder of Alcove Hospitality, reaffirmed the company’s dedication to implementing global service standards and positioning the resort as a top destination for both domestic and international travelers.
As part of the collaboration, the resort will undergo a comprehensive upgrade, focusing on service excellence, green tourism, and cultural preservation. Both parties have committed to promoting sustainable development while boosting the region’s economic potential.
This partnership is expected to not only enhance Cocoland Thu Xa’s offerings but also contribute to transforming Quang Ngai into a competitive and appealing tourist destination.
