Laguna Lang Co is positioning itself as a premier destination ahead of Vietnam’s National Tourism Year 2025, offering visitors access to the cultural and natural heritage of Hue City while enhancing its own facilities and services.
Nestled between lush mountains and the coastline of Lang Co Bay, Laguna Lang Co is one of Vietnam’s largest integrated resorts, combining luxury accommodations with immersive cultural experiences.
The resort’s flagship hotels, Banyan Tree Lang Co and Angsana Lang Co, provide a range of high-end lodging options, including the recently launched three-bedroom Banyan Tree Seaview Pool Villas, which incorporate design elements inspired by Hue’s traditional architecture.
Guests at Laguna Lang Co can enjoy a variety of leisure experiences, from world-class spa treatments to diverse culinary offerings that include Thai, Vietnamese, Italian, and beachside dining. The resort serves as a strategic base for exploring Hue’s historic landmarks, such as the imperial tombs, the ancient citadel, and the scenic trails of Bach Ma National Park.
“2025 presents an incredible opportunity for Hue to showcase its rich heritage, cultural vibrancy, and stunning natural beauty,” said Gavin Herholdt, managing director of Laguna Lang Co.
Laguna Lang Co is undergoing significant upgrades in preparation for the National Tourism Year, including new dining concepts and expanded facilities.
As part of its 2025 marketing strategy, Laguna Lang Co is targeting international travelers from Australia, South Korea, and Europe through digital campaigns, influencer collaborations, and travel fairs. Domestically, the resort promotes family-friendly packages, wellness retreats, and private villa stays.
“We are focused on privacy, sustainability, and experience-driven travel,” added Herholdt. “For international visitors, Laguna Lang Co offers exclusive access to cultural landmarks and high-end experiences. For domestic travelers, we are showcasing family getaways, group retreats, and seasonal packages.”
Laguna Lang Co aims to attract a growing number of visitors as Hue takes center stage in Vietnam’s tourism landscape in 2025.
