With its “go global” strategy kicking off through a collaboration with Singapore Airlines, LynkiD is expanding its loyalty ecosystem, connecting with global brands, and turning every reward point into a ticket to the world for eight million loyal customers.
When Reward Points Become Part of a Lifestyle
“Domestic points – global benefits” is an experience unique to LynkiD customers, as Vietnam’s leading customer engagement platform recently announced a strategic partnership with KrisFlyer, the frequent flyer program of Singapore Airlines.
From now on, every reward point accumulated on LynkiD carries value beyond borders, enabling users to enjoy premium benefits and broaden their experiences from shopping and leisure to global travel. Specifically, every 550 LynkiD points equal 1 KrisFlyer mile, allowing eight million users to easily turn their daily transaction points into world-class journeys. Depending on their needs, users can redeem flights or upgrade seats with Singapore Airlines, Scoot, Star Alliance member airlines, or other partner carriers, opening up more flexible and convenient travel options than ever before.
The value extends far beyond aviation. LynkiD points can be redeemed for nights at prestigious hotel chains such as Marriott or Accor, offering international-standard accommodations at hundreds of destinations. Through Singapore Airlines’ partner Pelago, customers gain access to a wide range of travel packages and unique cultural and entertainment experiences, along with offers for room upgrades, dining at renowned restaurant chains, and beauty treatments at luxury spas.
Shopping also becomes more exciting when LynkiD users can redeem points for products from leading cosmetics and fashion brands, or for duty-free items on KrisShop-enjoying exclusive perks even before leaving the airport. All of this can be done with just a few taps on the app, delivering a seamless and transparent experience that allows customers to fully appreciate the value of each reward point.
By expanding the value of reward points on a global scale, LynkiD has transformed the concept of loyalty from a customer retention tool into a lifestyle element, fostering deeper and longer-lasting connections between the brand and its users.
Creating Synergistic Value for Partner Brands
Originating from VPBank’s integrated loyalty platform, LynkiD has expanded its collaboration network to include major partners while bringing its loyalty technology to the international stage-guided by a core principle of delivering benefits to all stakeholders.
LynkiD, a multi-platform customer engagement application and VPBank’s official loyalty service provider, currently has over eight million users and more than 1,000 partner brands. This network creates a synergistic value loop where customers gain access to a wide array of benefits serving diverse lifestyle needs, while partner businesses expand their reach to potential customer segments brought in by LynkiD.
Moreover, thanks to its unified technology platform, brands partnering with LynkiD can implement professional loyalty programs, reduce operational costs, and leverage behavioral data to optimize marketing strategies. LynkiD is not merely a point redemption tool-it serves as a bridge between brands and consumers, boosting engagement and creating market differentiation. In a context where 96% of fast-growing companies worldwide are heavily investing in loyalty collaboration strategies (according to Nielsen Vietnam 2023), this is a clear competitive advantage.
Industry observers note that LynkiD’s “go global” strategy aims to build a borderless loyalty network where Vietnamese consumers enjoy benefits from international brands, and Vietnamese businesses participate in global collaboration opportunities. This long-term direction enables LynkiD to maintain its edge in the domestic market while demonstrating its influence in international arenas.
