On September 27, 2025, at the Military Theatre (Ho Chi Minh City), Mirae Asset Finance Company (Vietnam) was honored as one of the Top 10 Trusted Brands in Asia 2025 (Asia’s Top Trusted Brand Awards 2025). The award was presented at the 4th Asia’s Leading Reputable Brands Announcement Ceremony, organized by the Asia Business Development Research Center, in collaboration with domestic and international organizations, and was broadcast live on Ho Chi Minh City Television (HTV1).
A trusted financial brand in the Region
The Asia’s Top Trusted Brand Awards is an annual event that recognizes enterprises with outstanding brand reputation, high-quality products and services, and meaningful contributions to the community. Businesses are evaluated based on strict international standards, covering industry reputation, sustainable development strategy, community responsibility, legal compliance, and trademark protection both in Vietnam and in international markets.
After a rigorous evaluation process, Mirae Asset Finance Company (Vietnam) was recognized for meeting all 7 core criteria of the award. This recognition not only affirms the quality of the company’s financial services but also reflects the trust that customers and partners place in the Mirae Asset brand.
15 years of creating value in Vietnam
Licensed by the State Bank of Vietnam in 2010, Mirae Asset Finance Company (Vietnam) has continuously expanded its presence and affirmed its position as one of the leading consumer finance companies in the country. Over the past 15 years, the company has served more than 3 million customers through a nationwide network of over 25,000 Points of Sale (POS).
The company’s strength lies in combining flexible financial solutions with advanced technology and a sustainable business philosophy. Mirae Asset Finance Company (Vietnam) is committed to providing customers with safe, effective, and legal access to capital, while constantly improving its consumer lending products to meet diverse needs.
Beyond financial services, the company actively carries out community programs and sustainability initiatives, staying true to its philosophy of “business tied to social responsibility” throughout its 15-year journey.
Mr. Lee Yun Hyoung, CEO of Mirae Asset Finance Company (Vietnam), affirmed: “Sustainable growth of a company is not just about financial figures. It’s about creating lasting value for customers and society. This award inspires us to keep innovating and stay committed to our mission of building a trusted and human-centered financial brand.”
Under Mr. Lee’s leadership, Mirae Asset Finance Company (Vietnam) has implemented breakthrough strategies that enabled stable growth and strengthened its market position. At the same time, the company has focused on creating a professional and healthy working environment, encouraging innovation and long-term commitment from its employees. This success provides a solid foundation for the company to continue enhancing its reputation, reinforcing its strong position in consumer finance, and pursuing sustainable development.
