Miss Saigon Elegance, a perfume line by Saigon Cosmetics Corporation (SCC), has recently been honored as a “National Brand.” This prestigious award recognizes the fragrance’s exceptional quality, innovation, creativity, and pioneering spirit.
The perfume bottles, featuring the image of a Vietnamese woman donning an elegant ao dai and a conical hat, are widely sold throughout Vietnam. They have become a favorite souvenir for tourists leaving Vietnam and are also exported to numerous countries.
The award ceremony, held at the Vietnam National Convention Center on November 4, attracted over 1,500 distinguished guests, representatives from government agencies and departments, 190 businesses, and Prime Minister Pham Minh Chinh.
Miss Saigon Elegance: National Brand Recognition
The National Brand Award is a testament to over 45 years of dedication and hard work by SCC. It also recognizes the unique vision of the SCC chairwoman, Nguyen Kim Thoa, who is also the creator of the Miss Saigon brand.
Inspired by the beauty of Vietnamese women, Thoa envisioned a perfume with distinctive characteristics that would make it instantly recognizable as a Vietnamese fragrance. She collaborated with a design team to create the first Miss Saigon perfume bottle in 1998. Shaped like a woman wearing an ao dai and a conical hat, the bottle and the fragrance quickly gained popularity for their unique concept and design. By 1999, the perfume was being exported to many countries and enjoyed widespread international acclaim.
SCC has always strived to deliver the highest quality products to its customers. The company is also dedicated to promoting a positive image of Vietnamese products on the global stage.
In 2005, the iconic bottle was redesigned using clear glass and filled with exquisite fragrances from leading perfume houses worldwide. The Miss Saigon Elegance brand was born, featuring two versions: Purple and Blue. These new versions were an instant success, capturing the attention of international tourists. The Government even selected the perfume set as a gift for politicians and world leaders during the Asia-Pacific Economic Cooperation (APEC) conference.
SCC has continued to refine Miss Saigon over the years. It has improved the quality of the fragrance and introduced new bottle designs featuring materials like ceramics, high-quality glass, and gemstones in a variety of colors. Today, Miss Saigon Elegance has become a must-have for anyone seeking to experience the unique cultural identity of Vietnam. It is the perfect gift for friends and a cherished souvenir for tourists.
Miss Saigon is more than just a perfume; it is a symbol of SCC’s prominent position in the domestic and international cosmetics industry. The product embodies Vietnamese culture and beauty, bridging the past and present through the timeless image of ao dai and conical hat.
SCC representatives hope that Miss Saigon will be seen as more than just a fragrance. They want it to tell a unique story about Vietnamese culture, allowing users to experience the grace and delicate values of Vietnamese women. Each note of Miss Saigon carries a message of confidence and charm, showcasing the beauty of Vietnam to the world.
“We are constantly developing and creating new perfume lines with strong style and cultural identity to honor Vietnamese beauty,” said Thoa. “SCC is also committed to improving technology, enhancing product quality, and expanding into new markets both domestically and internationally.”
And reaching farther…
For nearly half a century, SCC has consistently championed sustainable values and promoted the message of “Honoring Vietnamese Beauty.” The company collaborates with leading perfume houses worldwide and continuously innovates its technology to ensure that consumers receive the highest quality products.
SCC is dedicated to using environmentally friendly materials and production methods to help preserve the Earth’s precious resources and minimize pollution. Over the decades, Miss Saigon has become a renowned fragrance, captivating tourists from around the globe.
The brand’s iconic image of a Vietnamese woman donning an ao dai and a conical hat represents its commitment to offering “masterpieces of fragrance and color” that celebrate authentic Vietnamese beauty. Miss Saigon products have become popular gifts for international tourists to take back to their home countries.
A representative of Southern Airports Services JSC (SASCO), which distributes SCC products at airport terminals, said that SASCO does more than simply distribute high-end perfumes like Miss Saigon and Miss Vietnam. “We share Vietnamese culture and beauty with the world,” he added. “We are thrilled that our products are loved by tourists and have become a unique and graceful symbol of Vietnamese culture.”
Thanks to its high quality and beautiful designs, Miss Saigon has been a favourite choice at supermarkets across Vietnam for many years. These include Co.opmart, Lotte Mart, Big C, Guardian, WinMart, Bach Hoa Xanh, Satra, Circle K, Lan Chi, Aeon, and Emart. The perfumes are also available on popular e-commerce platforms like Shopee, Tiki, and Lazada.
The fragrance is manufactured at a state-of-the-art facility that meets cGMP and ISO 9001 standards and is crafted using ingredients sourced from leading perfume houses worldwide. The perfumes are currently exported to China, Cambodia, and other countries.
Thoa explained that in addition to its flagship perfumes, SCC also produces a variety of body care, family care, and household products for domestic and international customers. The company has launched numerous successful product lines, including Miss Saigon, Miss Vietnam, Cindy perfumes, Fresh Natural shampoo, and shower gel.
The company’s journey to success has not been without its challenges. It has weathered global economic crises, competed with powerful multinational cosmetic corporations, and navigated the recent pandemic. Throughout it all, SCC has remained steadfast, maintaining sound financial practices, and fostering a team of passionate, creative, and professional employees.
These efforts are reflected in the company’s impressive recent performance. SCC achieved growth of a staggering 345% between 2021 and 2023 and expects an expansion of 276% between 2023 and 2026. The company looks to obtain VND1 trillion in revenue by 2025-2026.
“Receiving the National Brand title is a source of immense pride for everyone at SCC,” said Thoa. “It is a meaningful recognition of our tireless efforts to honor the beauty of Vietnamese culture and people through our products. We are delighted that our brand is not only loved by domestic consumers but also recognized and appreciated by the international community. This motivates us to continue innovating and delivering products of highest quality and value.”
She added, “We hope that when people think of Saigon Cosmetics, they will remember a brand that embodies national pride and inspires through each and every product.”
