On the morning of September 26, 2024, at the Sheraton Hanoi Hotel, MMA Global, in collaboration with Chicilon Media, will hold the “Leading New Era of Advertising: Building Elevator Digital Media Forum.” The event is expected to attract over 400 marketers and executives. This is also the first forum on elevator digital media organized by MMA Global in Vietnam, aimed at updating the latest trends in the digital out-of-home (DOOH) advertising industry, sharing successful strategies, and expanding collaboration opportunities between brands and agencies.
A similar event took place at the Sheraton Saigon Hotel in Ho Chi Minh City on the afternoon of August 29, 2024.
The forthcoming forum promises to bring fresh and in-depth discussions in the field of elevator digital media, featuring over 20 speakers who are strategic leaders from renowned agencies and brands such as Chicilon Media, Vista Media, Group M, Omega, ADK Group Vietnam, BlueMedia Vietnam, Glocal Bridge, The Trade Desk, NielsenIQ, Nestle, and more. The most anticipated topics at the event include:
- “A Global Perspective on Elevator Digital Media in India” and the outstanding advantages of DOOH, presented by Ms. Rachana Lokhande, Founder of Glocal Bridge.
- ” The Future of Shopping: From Brand to Commerce on DOOH,” presented by Mr. Rheerah Raina, Vice President and Head of Integrated Marketing and Communications at MasterCard.
- “Understanding Consumer Behavior in Elevator” presented by representatives from brands, agencies, and market research firms including NielsenIQ, Omega Media, Chicilon Media, and ADK Group Vietnam.
- “Exceptional Advantage of Chicilon Media in the Market” – Success stories of advertising campaigns using elevator digital media, shared by Mr. Phan Trong Nghia, Co-Sales Director, Southern Region, Chicilon Media.
The event will also feature many other exciting topics from marketing experts in the media industry.
“Leading New Era of Advertising: Building Elevator Digital Media Forum” is not just a platform to discuss the latest trends but also a place to inspire, offer creative solutions, and apply advanced technologies in practice. In addition, the networking opportunities are expected to foster long-term strategic partnerships among potential collaborators.
Speaking about this event, Ms. Phan Bich Tam, Country Director of MMA Global Vietnam, Cambodia, and Myanmar, said: “The importance of digital out-of-home advertising (DOOH) lies not only in its broad and diverse reach but also in its ability to create unique and interactive customer experiences. Elevator media, in particular, stands out with its confined environment, making messages easily accessible and memorable. This close and frequent exposure yields high effectiveness, attracting attention and creating strong interaction with viewers. Elevator media is a potential advertising channel that effectively and creatively enhances brand recognition. That’s why we chose to organize this event with Chicilon Media, a member of the MMA Vietnam Executive Committee specializing in DOOH.”
Chicilon Media has established itself as a leader in the elevator digital media field in Vietnam, delivering creative and effective advertising campaigns for over 700 brands over the years. “With the ability to reach customers in the unique space of elevators, our advertisements create high interaction with potential customers for brands. Chicilon Media is committed to expanding this media channel, providing Vietnamese advertisers with access to advanced marketing solutions, contributing to enhancing brand influence and value,” emphasized Guo Zhi Feng, President and CEO of Chicilon Media.
For more details and to book your spot at Hanoi’s Forum, please visit https://www.mmaglobal.com/event/building-elevator-digital.
