Pantene, a proud brand of Procter & Gamble Vietnam, officially unveils its breakthrough haircare duo, Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask, offering a solution that repairs three years of hair damage. Launching at Thiso Mall Sala from October 17– 19, 2025, the event “The Miracle Of Melting” welcomes renowned singers Anh Tu (Atus) and Orange, together with over 25 KOLs and a leading beauty expert, marking a new milestone in Pantene’s journey to redefine hair care.
After seven years of research and eight authorized patents, Pantene proudly presents the Pantene Miracles duo, offering the intensive haircare innovation designed to melt away 3 years of accumulated damage caused by daily brushing, thermal styling, and chemical dyeing.
At the heart of the formula are visible Melting Pro-V Pearls, encapsulating millions of Pro-Vitamins B5 molecules and 5X lipids that preserve essential nutrients until use. These small pearls will break and release nutrients, then instantly dissolve on hair, bonding and repairing from within for stronger, smoother strands.
The new combo includes Pantene Miracles Daily Serum Treatment, which contains 5,000 Melting Pro-V pearls, suitable for daily use; and Pantene Miracles Intensive Treatment Mask, which contains 10,000 Melting Pro-V pearls (recommended for use once to twice a week for ultimate care).
Pantene Miracles duo also delights the senses with a luxurious three-layered fragrance, delivering salon-grade care. Opening with the fresh notes of pear and strawberries, blending into sweet peony, and finishing with vanilla and warm cedarwood, it leaves an elegant and unforgettable scent after every use.
To mark the launch, Pantene presents an immersive three-day experience of “The Miracle Of Melting” at Thiso Mall from October 17–19, 2025. Visitors can explore artistic, multi-sensory spaces inspired by Pantene’s “miracle melting” Pro-V Pearls, featuring these engaging zones: discover the new products, exclusive ingredients, and “Bond Repair” technology through interactive games; scan hair and scalp for personalized haircare consultations; enjoy braiding and styling sessions; shop with exclusive gifts.
Adding excitement to the event, Pantene hosts exclusive meet & greet with Orange (October 18) and Anh Tu (Atus) (October 19).
The new Pantene Miracles Daily Serum Treatment and Intensive Treatment Mask are now available in retail stores and on e-commerce platforms nationwide.
