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Saigon Times Group is a leading Vietnamese media organization with prestigious business and consumer publications. After three decades of development, we have built a good reputation through our publications on economy, business and markets for Vietnamese and foreign readers.
Basic
Free
Free access to daily domestic news, podcasts and videos
Premium
$5 $1 /month (VND 23,900)
MonthlyAnnual
Unlimited access to domestic news, podcasts, videos and magazine articles on current social / economic / trade / investment issues, commodity / financial/securities markets, M&A activity, FDI, local and foreign business communities and more.
Your payment method will then be automatically charged ₫ 899.000 every 365 days thereafter.
Your subscription will continue until you cancel.
You can cancel by using My account. Under My account, select "Unsubscribe" and then follow the instructions to cancel.
You can notify us of your intent to cancel at any time during your billing period. Cancellations take effect at the end of your current billing period.
Once a humble street food staple, pho (Vietnamese beef or chicken noodle soup) is now being reimagined as a cultural symbol within a modern exhibition space.
The official opening of the Pho Museum in downtown HCMC offers a new cultural landmark where visitors can explore pho as a “living heritage” through a journey that combines historical archives, digital technology, and culinary artistry.
Nestled on Nguyen Thai Hoc Street in the city’s former District 1, as a private culinary museum, the space aims to preserve and promote the essence of Vietnamese gastronomy to both domestic and international audiences.
“Every Vietnamese person carries a private pho museum within their heart,” said Nguyen Que Anh, the museum’s co-founder. “It could be a vivid memory of a childhood morning following their mother to the local street stall, the familiar aroma of broth that defines their youth, or a comforting bowl in a faraway land that whispers of home. Yet, to truly connect and amplify these personal memories, we need a common sanctuary for pho – a dedicated space to preserve, honor, and engage in meaningful dialogue with the world.
Pho Museum on Nguyen Thai Hoc Street in Ben Thanh Ward, HCMC, was opened in mid-JanuaryAn all-inclusive ticket to the Pho Museum is priced at VND750,000 (approximately US$29) per person, covering a guided tour, a signature bowl of pho and a commemorative giftThe exhibition space is organized as a curated journey, leading visitors from the historical origins of pho to its vibrant role in contemporary lifeThe gallery features a collection of images, documents and artifacts that chronicle the transformative evolution of pho through various historical periodsFamiliar objects such as aluminum pots, cast-iron kettles, meat cleavers and traditional stoves evoke the manual labor and social context that shaped the birth of phoA tour guide introduces visitors to the complex history, cultural roots and global journey of the local specialty7: In the adjacent space, pho is placed within the context of personal memories and the rhythms of daily lifePho has no single mold; each bowl is deeply tied to specific regions, palates and diverse dining traditionsArtistic installations recreate the bowl of pho using various materials, offering a social lens into urban life and the human connectionThe digital experience zone allows visitors to interact with simulators, selecting ingredients and adjusting simmering times to master the art of the brothA display of the fundamental raw ingredients that harmonize to create the iconic aroma of authentic Vietnamese phoAfter completing the exhibition tour, visitors arrive at the tasting area – the flavorful finale of the museum experienceThe bowl of pho transcends being a mere meal; it becomes a reflective pause where history and sensory experience convergeEnjoying a bowl of pho at the end of the journey seamlessly concludes the experience – a point where knowledge, memory and emotion intertwine
