Promoting sustainable investments

Environmental, Social, and Governance (ESG) practices have become a crucial avenue for businesses to enhance their profitability, reputation, and competitiveness. ESG investments have taken center stage in this pursuit. However, the issue of “greenwashing,” or the deceptive use of green initiatives, has emerged, creating conflicts of interest and ultimately leading to greater disappointment. In a conversation with The Saigon Times, Dr. Seng Kiong Kok, head of Department – Undergraduate Business Programs at RMIT University Vietnam, provides insights into this pressing issue.