Prudential Vietnam Assurance Private Ltd. (“Prudential Vietnam”) announced that Kevin Joong Kwon has assumed the role of Chief Executive Officer, following approval from the Ministry of Finance.
With over 25 years of experience in the life insurance and financial services industry across Asia, Mr. Kwon brings a strong track record of driving growth, operational excellence, and customer-centric innovation.
His appointment underscores Prudential’s renewed commitment to strengthening its presence in Vietnam from Prudential plc and enhancing its role as a trusted partner for Vietnamese families.
John Cai, Regional CEO, said: “Kevin’s appointment marks a new chapter for Prudential Vietnam as we continue to build on our strong foundation here. His proven leadership and deep understanding of the local market will be instrumental as we navigate industry shifts and customer expectations.”
In his new role, Mr. Kwon will lead the execution of Prudential’s strategy in Vietnam, one of Prudential plc’s most important growth markets in Asia. His focus will include elevating the customer experience, expanding distribution capabilities, and bolstering Prudential’s position as a market leader committed to long-term value creation.
“I am honoured to return to Prudential and to Vietnam, a country I have long admired and worked in,” said Kevin Kwon, CEO of Prudential Vietnam. “We have a responsibility not only to help people protect their future, but also to reshape the way life insurance is perceived—through quality, transparency, and relevance. My priorities will be deepening customer trust, empowering our people to act with purpose and integrity, and advancing quality distribution that upholds our values – ultimately delivering long-term, sustainable value for every stakeholder we serve.”
Mr. Kwon began his life insurance career with Prudential and has since held senior roles across multiple markets and top-tier insurers. He brings his extensive expertise in Agency, Bancassurance, Operations, Product & Corporate Strategy.
In 2024, Prudential Vietnam continued to strengthen its operations, enhance customer experience, and effectively navigate market fluctuations. The company’s total assets reached VND189 trillion, representing a 7% year-on-year increase, positioning Prudential as the second-largest life insurer by asset size and the largest among foreign life insurers in Vietnam. Total invested assets increased by 10.3% to VND168.2 trillion. With a robust solvency margin of 193%, Prudential remains strongly positioned to fulfill its insurance obligations.
Prudential Vietnam Assurance Private Limited is a member of Prudential plc, offering life and health insurance, as well as asset management, in 24 markets across Asia and Africa.
As of December 2024, Prudential had charter capital of VND7,698 billion and operated in all life insurance businesses with a nationwide business network.
With the slogan “Listening. Understanding. Delivering.”, Prudential reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to protect people’s wealth, helping them grow their assets, and empowering them to save for their goals.
