As cities grow costlier and more congested, the ideal of a life well lived is shifting from spectacle to substance. Setia Edenia embodies that evolution. Set within EcoXuan, an integrated township planned to international benchmarks along the vital National Route 13 corridor, this nature-forward development prioritizes well-being, connectivity, and serenity.
Across the world’s busiest cities, a paradox persists: rising incomes without genuine freedom. In the United States, Goldman Sachs reports that nearly 40% of those earning $300,000–$500,000 a year live paycheck to paycheck. Median home prices have climbed from $330,000 in early 2020 to $415,000, while the costs of essentials continue to rise, creating pressure even at the top of the income ladder.
Vietnam is not immune. “Lifestyle inflation” weighs on high earners as luxury goods and fine dining shift from personal reward to social expectation, creating an expensive race that erodes security and peace of mind. Value is being redefined: buyers now look beyond price to weigh quality, sustainability, lived experience, and alignment with personal values. Modern consumers cut lesser priorities but invest in what truly feels “worth it.”
Real estate is undergoing the same shift. Locations that protect time, homes that support health, and communities that age gracefully are replacing surface extravagance as the markers of refinement. Setia Edenia meets this change with a human-centered ethos of true value: Prosperity, Connectivity, and Serenity inside a green, self-sufficient township.
Prosperity begins with place. In the heart of Lai Thieu on National Route 13, Setia Edenia’s address secures rare centrality alongside daily convenience. Retail, healthcare, education, and leisure form a complete ecosystem within an extraordinary landscape. Crucially, EcoXuan – home to Setia Edenia – features the largest greenery landscape along the 13 national route: a carefully composed tapestry of parks and decade-long plantings that cools the microclimate, softens noise and dust, and frames daily life with calm.
Connectivity brings Prosperity to life
Within a comfortable 10-minute walk, residents reach Lotte Mart, Becamex International Hospital, international schools, and the future Metro station at Ong Bo Bridge, turning errands into easy rituals and commutes into brief transitions. A short drive opens AEON Mall, Song Be Golf Resort, Lai Thieu Market, and key employment hubs, placing work, wellness, and leisure within reach. This network has earned recognition from the PropertyGuru Vietnam Property Awards 2025 for “Best Connectivity Condo Development,” validating how well the project aligns with real urban rhythms.
Serenity ties everything together. Three elegant towers Azalea, Begonia, and Camellia rise 27 to 28 floors with 865 condominiums and shophouses shaped by light, air, and proportion. Signature 3.3-meter floor to floor height create an uncommon sense of spaciousness, drawing daylight in and giving each home a composed, expansive feel.
With construction limited to 60% of EcoXuan’s verdant plan, greenery is not an accessory; it is the backdrop. A level-3 leisure deck brings “private resort” sensibilities into the city with a swimming pool, gym, yoga studio, and gardens, while ground-floor cafés, shophouses, and play areas foster a warm, walkable community. Designed by S P Setia with Ong & Ong (Singapore) and Vertical Studio (Vietnam), the architecture is refined and biophilic, weaving nature into daily routines.
Shaped by international standards and set at an approachable price, the project appeals to homeowners who value nature and authentic living. Behind this quiet confidence is S P Setia, a respected regional developer applying rigorous criteria across EcoXuan and Setia Edenia.
Setia Edenia adopts this approachable pricing as a deliberate filter rather than a mass-market invitation. Benchmarking against notable projects along National Route 13 and the Thu Duc – Binh Duong corridor, the development prices in a bundle of enduring value that few combine: an integrated EcoXuan township, the corridor’s most extensive greenery, and world-class management by S P Setia.
Representative from Kansas Capital points out, “approachable” here doesn’t mean stripped down. “It means you pay for fundamentals that outlast trends: location, holistic planning excellence, and operational excellence, rather than performative finishes. The result is a price point that welcomes those who care about how they live, not how loudly they display it”
The true cost advantage also appears over time. International standards reduce defects and stabilize maintenance, lowering total ownership cost. Professional township operations preserve asset value, while thoughtful layouts and 3.3-meter floor to floor height create a larger ‘felt space’ per square meter. A curated mix of configurations keeps entry points accessible without compromising quality, allowing buyers to match size to life stage instead of trading down on standards.
Who, then, is the well-shaped customer for Setia Edenia?
They are value-intelligent rather than price-sensitive: professionals and business owners who can afford “more,” but choose “better.” They prefer integrated townships for time efficiency, and they respond to international standards because these reduce maintenance risk and preserve asset value.
They prize greenery as an essential part of everyday life: cooler air, quieter surroundings, calmer minds, making EcoXuan’s largest green landscape along the 13 national route a functional advantage, not just a visual one. They are status-quiet, trading conspicuous luxury for comfort, privacy, and thoughtful design. And they think long-term: a home that supports health, shortens commutes, and sits within a managed ecosystem is, to them, a hedge against volatility and a platform for family well-being.
Despite its accessibility, Setia Edenia is intentionally not designed for the crowd. Low site coverage, generous floor to floor heights, and substantial landscape ratios protect serenity and keep density in check. International standards act as a quality gate, naturally narrowing the audience to residents who value nature, and will uphold, community norms. Amenities, management style, and township rules are calibrated for end-user living.
Ultimately, Setia Edenia keeps a clear promise: true value over surface luxury; an integrated EcoXuan address with international-grade management; unmatched greenery along National Route 13; and homes that privilege calm, privacy, and ease through generous ceiling heights and low density. Here, prosperity feels grounded, connectivity feels effortless, and serenity feels natural: a home that holds its meaning, and its value, as gracefully as the life lived within it.
Setia Edenia is poised for market introduction and launch in Q4 2025
Contact information: Customer Service Department
Address: Sales Office at Setia Edenia Project, Lai Thieu Ward, Ho Chi Minh City
Website: setia-edenia.com.vn
Hotline: 0947.012.255
